MARKETING & MEDIA Five ways to get the most from social media[Gordon Geldenhuys] Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place... | |
MARKETING & MEDIA Depth of Africa coverage improves[Anton Harber] Coverage of the rest of Africa in our media provides an interesting gauge of our relationship with the continent since our borders opened up 20 years ago... | |
MARKETING & MEDIA Remembering my top 10 memes of 2014[Leigh Andrews] Kim K's (un)klassy champagne shot, the Zuma 'Eskom switch it on and off again', and Kermit the Frog sipping Lipton Ice Tea. All among the top memes of 2014. All but a few of my favourites... | |
HEALTHCARE Hitting rock bottom and finding hope[Chemory Gunko] I think it's fair to say that 2014 has been a pretty horrible year for many, many people, including me... | |
MARKETING & MEDIA Symphony of tech voices singing the same tune at third U-Start Africa conference[Leigh Andrews] Cutting through governmental red tape, improving Wi-Fi access and what it takes for start-ups to succeed were all hot topics at this year's U-Start Africa conference... | |
LIFESTYLE & ENTERTAINMENT Reaching for the stars[Debbie Hathway] Audiences have come to expect only the best from the Cape Dance Company (CDC), the Tokai-based inspiration behind world-class performances in the neoclassical genre by dancers who can hold their own on international stages. They seldom disappoint and their 20th-anniversary season of Blue, now on at Artscape Theatre in Cape Town, is no exception. | |
LIFESTYLE & ENTERTAINMENT Q&A with Spud 3 director John Barker[Daniel Dercksen] When I first met John Barker 15 years ago when he attended my workshop for screenwriters and filmmakers, he was cocky, self-assured and really wanted to be a filmmaker. | |
MARKETING & MEDIA [DMX 2014] Making print digital, while staying print[Leigh Andrews] There's been an obvious evolution from traditional marketing, but if iBeacon technology, geo-location marketing and augmented reality sounds like Greek to you, Johan Walters of Digital Narrative says it's time to embrace the new marketing mix to benefit your business... | |
IT & TELECOMMUNICATIONS How the 'Third Platform' will bring disruption, change and opportunity to your business[Keith Fenner] The third platform is currently described as the convergence of four technology trends on business. These trends are mobility, cloud, social and big data - they fundamentally change the way people and businesses relate to technology... | |
ESG & SUSTAINABILITY Fostering Ubuntu for a brighter future[Peter Cowan] As early as the 1950s, the term "Ubuntu" has been seen in African literature ... The word encompasses a plethora of social rights movements, simply translating to the most basic action and human kindness... | |
MARKETING & MEDIA [DMX 2014] Video marketing all the way... almost[Leigh Andrews] With shorter attention spans, you need to find new ways to keep fickle readers' attention on your website. Andreas Hauke, owner of Hauke Digital, explains how video can help you do so... | |
LEGAL No evidence justifying penalty[Heinrich Louw] Judgment was handed down in the Tax Court on 18 November 2014 in the case of AB (Pty) Ltd v The Commissioner for the South African Revenue Service (case number 1132, as yet unreported)... | |
MARKETING & MEDIA [NewsMaker] Daniel Munslow[Louise Burgers] The Africa Region of the International Association of Business Communicators (IABC) appointed Talk2Us director Daniel Munslow as its next regional chair for the 2014-2016 term... | |
MARKETING & MEDIA Spreading the beef with a new Twitter turf twar[Leigh Andrews] Bovril and Marmite are two of the best-known dark brown spreads. Some sneer at the saltiness, others love to spread it on their toast and gulp down as more-ish hot drinks. Now things have entered the social media space, with #BattleOfTheSpreads taking off on Twitter... | |
MARKETING & MEDIA Time is a valuable currency in the distraction economy[Kat Scholtz] In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers' time and attention as a form of currency... | |
IT & TELECOMMUNICATIONS How small businesses can succeed with the cloudscyther5 via 123RF | |
MARKETING & MEDIA Eight things to consider when plotting your 2015 digital marketing strategy[David Alves] As consumers feel the Christmas pinch, so marketers begin their planning for 2015... | |
MARKETING & MEDIA Without systems your business is managing you[Pieter Scholtz] Systems is the most misunderstood area of business, yet it's one area that's paramount to implement. Systems at every level of the business will make you and your team more empowered and committed... | |
ESG & SUSTAINABILITY Less flying has a positive impact on climate[Franz Rentel] Flying is the mode of transport with the highest greenhouse gas emissions per passenger kilometre - five times higher than driving... |