MARKETING & MEDIA [NewsMaker] Tandi Potgieter[Louise Burgers] Tandi Potgieter, the new MD of Printstagram, a personalised photographic printing company, hopes to transition the business from a purely web-based enterprise to have a bricks-and-mortar retail footprint in partnership with photographic outlets nationwide... | |
MARKETING & MEDIA AWXI - bigger, better, faster[Mark Zeller] US Federal Trade Commission head Brill on protecting the consumer; Yahoo's Mayer on her company's core values guiding privacy; O&M's Crampsie on the need to adapt... This and more at Advertising Week... | |
ENTREPRENEURSHIP Strategies and tools to help you start and run a business[Peter Davidson] When you are planning on starting a small business, no matter what type of business it may be, you probably can't help but notice all the technology that is available to help you start, run and grow that business. | |
MARKETING & MEDIA Bound for the cloud... 'The race to zero'[John Harvey] An interesting new paper by IBM, entitled Cloud bound, suggests cloud computing's potential has "rapidly captured the attention of companies using outsourcing providers to manage their IT environments"... | |
MARKETING & MEDIA Seven tips when making your own YouTube videos for your business[Leon Marinus] YouTube is by far the largest video-hosting network in the world, so this means that anyone, be it person or company, has to post a video here in order to get increased exposure... | |
MARKETING & MEDIA Consumer trust is based on advertiser investment, not expenditure[Claudelle Naidoo] The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"... | |
MARKETING & MEDIA [MRMW] Understanding human behaviour to improve mobile research design[Leigh Andrews] Have you ever thought about the way you think? Or about the biases that inform your decision-making processes? You should, especially if you're involved in mobile research... | |
MARKETING & MEDIA Bad customer service: Take 'A WHIP' to it[Catherine Milward-Bridges] It doesn't take a genius to know that if you're rendering a service, being attentive to your customers' demands is an effective way of protecting your brand's reputation... | |
LIFESTYLE & ENTERTAINMENT Directing In Defense of My Art[Ruth Cooper] Tumi, featuring Reason and Ziyon, recently released their music video for In Defense of My Art. With a provocatively strong African aesthetic the video has already received a fair amount of feedback. We chatted to award-winning director Kyle Lewis from Arcade Content to find out more... | |
MARKETING & MEDIA [MRMW] Making face-to-face research mobile to better tackle African HIV research[Leigh Andrews] Africa, HIV, and research have long been bedfellows - but what happens if you add mobile methodology to the mix? | |
LEGAL Market for counterfeit goods in Africa on the rise[Lucy Signorelli] As business environments improve, Africa's urbanisation and middle class are growing rapidly. Over the past decade, six out of the 10 fastest-growing economies worldwide were in sub-Saharan Africa. | |
MARKETING & MEDIA [MRMW] Something fishy's going on in the mobile research realm...[Leigh Andrews] How do you make the process of participating in market research more sexy for consumers? Turn your consumer or market research respondent into a secret field agent, says Sea Harvest and TNS... | |
LIFESTYLE & ENTERTAINMENT Explosive Cock & Bull[Daniel Dercksen] The battle is on at the Galloway Theatre with Cock & Bull Story, where two men are forced to confront their masculinity, sexuality, and violent actions in the confines of a locker room in this knockout hit play that is on from November 11 to 15 at 8pm. | |
RETAIL Importance of the name game...[Callie van der Merwe] Part of the value that your business offers is derived from its name; your brand alone may be worth more than the assets of the business itself, however, stop and think just how important the impact of a name is. | |
TOURISM, TRAVEL & HOSPITALITY Zimbali, where special attention is the norm[Brian Berkman] When the F&B director and chef de cuisine ask to meet you to discuss your dietary concerns, you can expect something special... | |
MARKETING & MEDIA Celebrating 'real makoya' student campaigns with the SVMakoya14 Awards[Leigh Andrews] Top insight from the Student Village Makoya Awards 2014: If you want to attract the student market, up your activation, digital and PR skills... | |
MARKETING & MEDIA [TrendTalk] The future of work[Louise Burgers] Do you remember work before the internet? When did we become so wired and connected to everything that work no longer has set working hours? | |
IT & TELECOMMUNICATIONS Five reasons why CRM projects flop[Lindsay Britz] Businesses employ CRM applications to improve efficiency between departments, leverage cross-sell and up-sell opportunities and increase customer satisfaction by providing convenient access to relevant customer data throughout customer-related processes. However, making CRM data and processes available throughout the enterprise is not easy. | |
MARKETING & MEDIA [MRMW] The how, why and what of best using mobile for marketing in Africa[Leigh Andrews] You can't ignore mobile as a fantastic way to reach consumers, but don't stress about the latest smartphone technology. Candice Goodman says Interactive Voice Response and Please Call Me's are 'good enough'... |