Wallpost South Africa

Rolf Akermann
RETAIL
Why do wine brands think they don't need a positioning/proposition?

Why do wine brands think they don't need a positioning/proposition?
[Rolf Akermann] All other categories in the liquor sector have a very strong and focused positioning. Why not wines? It seems as if wine estates believe their...

Posted 9 years ago | Like (3)
Chemory Gunko
MARKETING & MEDIA
The copywriting mistakes most clients make

The copywriting mistakes most clients make
[Chemory Gunko] If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting...

Posted 9 years ago | Like (4)
Ian Henderson
RETAIL
Why translation is only step one for success in international markets

Ian Henderson[Ian Henderson] KFC succeeds in China, where Home Depot, Mattel and eBay could not, by localising the brand itself and not just its collateral.

Posted 9 years ago | Like
Lyndsey Moorhouse
MARKETING & MEDIA
How systems training can super-charge your customer service processes

Lyndsey Moorhouse[Lyndsey Moorhouse] South African organisations have a significant opportunity to improve their customer service performance, by more closely aligning their back-office people and processes with those in the front-office...

Posted 9 years ago | Like (1)
Jessica Tennant
LIFESTYLE & ENTERTAINMENT
All about the dress, Q&A with KLûK CGDT

All about the dress, Q&A with KLûK CGDT
[Jessica Tennant] Mercedes-Benz Fashion Week is around the corner and little did KLûK CGDT's designers know ... so was their new, shiny flagship store. Literally...

Posted 9 years ago | Like (1)
Peter Davidson
IT & TELECOMMUNICATIONS
Hunt down scareware malware

Peter Davidson[Peter Davidson] Many computer users may not realise that their machines have been infected with scareware until it is too late. As this problem has been around for at least the past decade it is important to be aware of the distress and destruction it can cause.

Posted 9 years ago | Like
Johan Botes
LEGAL
Employers do not enjoy special protection against claims of defamation

Employers do not enjoy special protection against claims of defamation
[Johan Botes] Can an employer be held liable for defamatory statements made about an employee? The High Court recently confirmed that it can but that an employer may rely on the standard defences to such a claim to escape liability.

Posted 9 years ago | Like
Jason Xenopoulos
MARKETING & MEDIA
[Cannes Lions 2014] Creativity at the speed of culture

[Cannes Lions 2014] Creativity at the speed of culture
[Jason Xenopoulos] As usual, the overriding feeling among delegates at Cannes Lions was that we are on the verge of a new era, on the frontier of a new age...

Posted 9 years ago | Like
Louise Burgers
MARKETING & MEDIA
[NewsMaker] Robbie Stammers

[NewsMaker] Robbie Stammers
[Louise Burgers] It's always extremely exciting to greet a new magazine launch, particularly in print... Robbie Stammers has announced he is bringing America's 'Magazine of the Year' to SA.

Posted 9 years ago | Like (2)
HUMAN RESOURCES & MANAGEMENT
B-BBEE has become a complex set of rules and calculations

B-BBEE has become a complex set of rules and calculations
[Brigitte Brun] On 1 July 2014, Sandile Zungu, member of the Presidential Broad-Based Black Economic Empowerment Council, launched a new book that aims to be a strategic tool to assist companies to meet the new challenges of transformation.

Posted 9 years ago | Like
Thamsanqa Malinga
MARKETING & MEDIA
The Game of Trolls - three lessons from my experience

The Game of Trolls - three lessons from my experience
[Thamsanqa Malinga] The one thing I appreciate, as a marketer, with the advent of Web 2.0 is that it has given rise to a countless number of platforms...

Posted 9 years ago | Like
Michael Walker
MARKETING & MEDIA
Quick, easy ways to make YouTube work harder for your brand

Quick, easy ways to make YouTube work harder for your brand
[Michael Walker] YouTube is the most popular video site in South Africa, attracting views every month from more than 4.5 million users or 36% of our online population...

Posted 9 years ago | Like
Graeme Wilson
MARKETING & MEDIA
Three lessons marketing agencies can learn from Game of Thrones

Three lessons marketing agencies can learn from Game of Thrones
[Graeme Wilson] If you haven't heard of Game of Thrones yet, you might want to consider climbing out from under that rock and rejoining the human race...

Posted 9 years ago | Like (1)
Thalia Anderson
MARKETING & MEDIA
Will a nicer word disguise that you are a freelancer?

Thalia Anderson[Thalia Anderson] The suitability of the word freelancer remains under scrutiny. It seems the 'free' part is an offensive little blighter that suggests freelancers offer a cheap commodity or work for free...

Posted 9 years ago | Like (3)
Katie Webbe
MARKETING & MEDIA
Soccer World Cup - Getting social media right

Soccer World Cup - Getting social media right
[Katie Webbe] Four years ago, two billion of us tuned into our TVs to watch the last World Cup in South Africa. Today, it's a different, and arguably more connected, story....

Posted 9 years ago | Like
Deirdre Elphick-Moore
MARKETING & MEDIA
Building brands with good ambassadors

Deirdre Elphick-Moore[Deirdre Elphick-Moore] A strong brand is critical, particularly in tourism, as it is your promise to your customer, tells them what they can expect and differentiates the experience you offer from your competitors...

Posted 9 years ago | Like
Ilse van den Berg
LIFESTYLE & ENTERTAINMENT
Make your way to Empire Café

Make your way to Empire Café
[Ilse Burger] Chances are, if you're a local, or are familiar with Muizenberg (to a further extent than knowing about the fantastic family beach, colourful wooden houses, surfers, and effective shark alarm), you'll know the legendary Empire Café in York Road.

Posted 9 years ago | Like (1)
James Hurford
MARKETING & MEDIA
How to avoid the public speaking willies

How to avoid the public speaking willies
[James Hurford] We've all seen it happen - the stumbling over words, the awful hesitations and lost lines...

Posted 9 years ago | Like (2)
Angie Lawrence
LIFESTYLE & ENTERTAINMENT
Celebrating flavour with Seelan

Celebrating flavour with Seelan
[Angie Lawrence] I've been acquainted with Chef Seelan Sundoo's visionary culinary skills once before, so I knew I was in for a treat when invited to dine at his very own Seelan - a restaurant and bar offering a celebration of flavour in the best sense of the word and a relaxed yet refined atmosphere.

Posted 9 years ago | Like (2)
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