MARKETING & MEDIA [Cannes Lions 2014] Creativity at the speed of culture[Jason Xenopoulos] As usual, the overriding feeling among delegates at Cannes Lions was that we are on the verge of a new era, on the frontier of a new age... | |
MARKETING & MEDIA [NewsMaker] Robbie Stammers[Louise Burgers] It's always extremely exciting to greet a new magazine launch, particularly in print... Robbie Stammers has announced he is bringing America's 'Magazine of the Year' to SA. | |
HUMAN RESOURCES & MANAGEMENT B-BBEE has become a complex set of rules and calculations[Brigitte Brun] On 1 July 2014, Sandile Zungu, member of the Presidential Broad-Based Black Economic Empowerment Council, launched a new book that aims to be a strategic tool to assist companies to meet the new challenges of transformation. | |
MARKETING & MEDIA The Game of Trolls - three lessons from my experience[Thamsanqa Malinga] The one thing I appreciate, as a marketer, with the advent of Web 2.0 is that it has given rise to a countless number of platforms... | |
MARKETING & MEDIA Quick, easy ways to make YouTube work harder for your brand[Michael Walker] YouTube is the most popular video site in South Africa, attracting views every month from more than 4.5 million users or 36% of our online population... | |
MARKETING & MEDIA Three lessons marketing agencies can learn from Game of Thrones[Graeme Wilson] If you haven't heard of Game of Thrones yet, you might want to consider climbing out from under that rock and rejoining the human race... | |
MARKETING & MEDIA Will a nicer word disguise that you are a freelancer?[Thalia Anderson] The suitability of the word freelancer remains under scrutiny. It seems the 'free' part is an offensive little blighter that suggests freelancers offer a cheap commodity or work for free... | |
MARKETING & MEDIA Soccer World Cup - Getting social media right[Katie Webbe] Four years ago, two billion of us tuned into our TVs to watch the last World Cup in South Africa. Today, it's a different, and arguably more connected, story.... | |
MARKETING & MEDIA Building brands with good ambassadors[Deirdre Elphick-Moore] A strong brand is critical, particularly in tourism, as it is your promise to your customer, tells them what they can expect and differentiates the experience you offer from your competitors... | |
LIFESTYLE & ENTERTAINMENT Make your way to Empire Café[Ilse Burger] Chances are, if you're a local, or are familiar with Muizenberg (to a further extent than knowing about the fantastic family beach, colourful wooden houses, surfers, and effective shark alarm), you'll know the legendary Empire Café in York Road. | |
MARKETING & MEDIA How to avoid the public speaking willies[James Hurford] We've all seen it happen - the stumbling over words, the awful hesitations and lost lines... | |
LIFESTYLE & ENTERTAINMENT Celebrating flavour with Seelan[Angie Lawrence] I've been acquainted with Chef Seelan Sundoo's visionary culinary skills once before, so I knew I was in for a treat when invited to dine at his very own Seelan - a restaurant and bar offering a celebration of flavour in the best sense of the word and a relaxed yet refined atmosphere. | |
MARKETING & MEDIA Not even on social media can, or should, a brand be a friend[Natalie Jardine] After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future... | |
MARKETING & MEDIA Predictive modelling: a powerful tool for digital marketers[Chanel MacKay] Many marketers and agencies find predictive modelling to be a frustrating and complex discipline. The reasons for this are simple... | |
MARKETING & MEDIA Best memes of World Cup week[Louise Burgers] Don't you just love the interwebs? How did we ever watch or experience major events without it? It's like being in a room with the world's best comedians and commentators... | |
MARKETING & MEDIA Five ways to get the right project management tool for your business[Daniel Marcus] Project management systems are tools that any business, regardless of size, can make use of, in almost any industry... | |
MARKETING & MEDIA Four things you need to know about brand guidelines[Chemory Gunko] Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know... |