MARKETING & MEDIA Why advertising agencies lose clients[Chris Moerdyk] Anyone working for an ad agency will know that one of the most desperate feelings on earth is losing an account. | |
MARKETING & MEDIA Enhancing your printing solution to work smarter, easier and more profitably[Leon Minnie] The printing industry has changed, with many established printer providers, as well as new companies, adopting digital printing solutions to meet the demands of the print market. | |
MARKETING & MEDIA Life after AMPS...[Rolf Akermann] Although not perfect, I have found AMPS (the product survey side) an essential tool when developing strategies for brands over the years. | |
EDUCATION & TRAINING Tertiary technology tips[Chris Moseley] Choosing the right technology to suit your educational needs is one of the most important decisions you'll have to make before setting foot on campus, and I'm sorry to say, but your dad's hand-me-down - the one without a webcam that's slower than peak-hour traffic - is just not going to cut it. | |
MARKETING & MEDIA Beware the #bashtag[Louise Burgers] There's a nasty meme that's increasing as more and more brands and PROs use social media for promotional purposes and give disgruntled consumers the opportunity to lash out, using a '#bashtag'. | |
MARKETING & MEDIA Gorilla awarded dream digital agency role on Hansa - GorillaHansa's Digital Now Brewed By Gorilla | |
MARKETING & MEDIA Three key factors for achieving social media success[Joseph Neusu] Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters. | |
TOURISM, TRAVEL & HOSPITALITY Arabian adventures and desert safaris in Dubai[Gabbi Brondani] Dubai as a country, and as a tourist destination, is booming faster than I can keep up with. And with this rapid growth in tourism comes the need to think outside of the box and stay ahead of the pack when it comes to creating tourist attractions and activities that will have holidaymakers flocking to Dubai's shores. | |
TOURISM, TRAVEL & HOSPITALITY A destination for all seasons[Gabbi Brondani] The United States of America is a large and marvellous place that bustles with holidaymakers throughout the year. The reason for its mass tourist appeal is that the country fairs well through all seasons, making it an ideal holiday destination all year round. | |
TOURISM, TRAVEL & HOSPITALITY The US - where a picture while travelling is worth 1000 words[Gabbi Brondani] The United States of America is a country filled with history and adventure, and travelling to the US will expose you to new experiences, different cultures and fascinating people wherever you go. No two days travelling through the US will be the same, which is why it's always a good idea to keep a camera on standby for when beauty strikes in a moment that you may want to capture and look back on when your trip is over. | |
LIFESTYLE & ENTERTAINMENT The Fault in Our Stars[Daniel Dercksen] If there's one film that is guaranteed to steal your heart and then break it, it's the passionate The Fault in Our Stars, which tells the unforgettable poignant love story of two extraordinary teenagers who share an acerbic wit, a disdain for the conventional, and a love that sweeps them - and us - on an unforgettable journey. | |
TOURISM, TRAVEL & HOSPITALITY [10 Things I Love About...] St James on Venice[Brian Berkman] The St James on Venice is a 15-roomed boutique hotel near the Presidential Residence, The Kings House, in Morningside, Durban. Having enjoyed a stay there, I asked Sunet Pringle about the 10 Things She Loves About It. | |
AUTOMOTIVE Jaguar claws its way to the top[Henrie Geyser] Temperatures may be plummeting all over the country, but Jaguar F-Type sales are red-hot, having roared and clawed its way to the top of South Africa's prestigious open-top sports car market. | |
MARKETING & MEDIA It's time we all open up a Cannes of Whoopass![Tiffany Morris] Ask not what you can do for Cannes, but what Cannes can do for you. | |
MARKETING & MEDIA [IMCC] Creativity through hacking[Sindy Peters] David Moffatt, Managing Director of Hellocomputer, believes that creativity and emotional advertising are keys to integrated marketing, and 'hacking' is one of the doors to creativity. | |
MARKETING & MEDIA Social media: Stay safe online[Carey van Vlaanderen] Social media has more than its fair share of malicious content - here are some tips on how to avoid it, and keep your children out of harm's way. | |
LIFESTYLE & ENTERTAINMENT Marvelous Maleficent[Daniel Dercksen] Maleficent is here in all its spectacular awesomeness with Angelina Jolie at her wicked best.This year marks the 55th anniversary of the character who put a spell on young Sleeping Beauty in the animated feature released by Disney in 1959. | |
ESG & SUSTAINABILITY CSI as a brand, brand building in development[Danette Breitenbach] For many non-profit and non-government organisations, marketing is a swear word. Generally there is also little money for marketing in these organisations, and even in corporates CSI practitioners often feel left out of marketing. However, CSI itself is a brand, so there needs to be a shift from CSI being viewed as asking for something to what it offers. |