MARKETING & MEDIA Cutting costs and increasing your 'green' credentialsPaperless offices are safer and more efficient. Image QLS Solutions | |
LIFESTYLE & ENTERTAINMENT Pure Filth[Daniel Dercksen] Filmmaker Jon S Baird felt a very personal connection to the world of Filth from the moment he picked up the book. Irvine Welsh's much-loved novel recounts the story of not only one of the most iconic, foul-mouthed, irate and downright hilarious policemen in modern fiction, but also one of the most tragic. | |
TOURISM, TRAVEL & HOSPITALITY Liz Biden: Creating places others can enjoy[Brian Berkman] Just as The Royal Portfolio of deluxe lodges, villas and boutique hotels announced its acquisition of The One Above, arguably the most prestigious real estate in the V&A Waterfront, Contributing Editor, Brian Berkman chatted to dynamic owner Liz Biden. | |
RETAIL 80% of in-store communication is ineffective[Jason (Frich) Frichol] It's estimated that 80% of in-store communication doesn't work on its target market, although this is probably a conservative figure when it comes to evaluating the efficacy of messaging and design in this environment. | |
MARKETING & MEDIA Here's something to make your blood run cold[Peter Mann] Television advertisers, who know how we hate interruption advertising, and that we head for the loo, turn on the kettle; or simply PVR past the ads; now have a new strategy - they can 'push' the ad content to your mobile phone during ad breaks! | |
MARKETING & MEDIA Objectivity of media is not about which side it is on[Anton Harber] In the 1994 elections, only one newspaper called on voters explicitly to support the African National Congress (ANC). It is a startling reminder of how the structures of the apartheid media industry carried into the new era. | |
MARKETING & MEDIA Why I'll never go big: what 10 years of running DUO has taught me about work and life - DUO Marketing + Communications[Judith Middleton] A decade ago I decided to open a small niche PR agency focused on Cape Town's then-burgeoning technology sector. Reaching the milestone has given me pause for thought... | |
MARKETING & MEDIA Serving up tribal strategies[Jane Stevenson] Building reputation goes beyond building brand awareness. It's connected to engagement, sharing, brand ambassadors and, of course, long-term relationships and loyalty. | |
MARKETING & MEDIA Looting in the name of Mandela - what would Terry have said?[Ed Herbst] The Sunday Times recently broke a story alleging that millions of rands intended for honouring the memory and legacy of Nelson Mandela was diverted to ANC members. | |
RETAIL Golden oldies make a comeback[kershin padayachee] Not all entrepreneurs are young and, while it is vital that South Africa continues to promote entrepreneurship among the youth, there is a rising need for a focus on promoting entrepreneurship among older generations, such as retirees. | |
PROPERTY & REAL ESTATE Should investing in residential property be left to the experts?[Liezl Hesketh] Should investing in residential property really be left only to the experts? Those who purchase several buildings at a time or who buy, fix, and immediately sell - a process known as flipping? Should it be left exclusively to those who have a large investment portfolio or purchase only in the most upmarket areas? According to several recent articles, there are certainly people who hold this belief. | |
LIFESTYLE & ENTERTAINMENT Hearty Italian cuisine at Balducci's[Eugene Yiga] Winter is coming and I can't think of a better way to fight the cold than with some hearty Italian cuisine. | |
LIFESTYLE & ENTERTAINMENT Winter warmers[Nina Timm] Yup, winter is definitely here and I can feel Jack Frost nibbling at my nose at night and early mornings when I get up to get everything ready for school. It's the time of year when we start eating more stews and soups. | |
MARKETING & MEDIA The game of clones: Differentiation for the modern business[Claire Cobbledick] Strategic thinkers and marketers have been drilling the concept of a unique selling point or differentiator into our heads. | |
MARKETING & MEDIA Do your employees understand professional social media?[Jenny Reid] Social media is a bit like a naïve teen's house party. Think of it as an endless online party where everyone is invited, everyone can listen or join in, or watch, at any time. | |
MARKETING & MEDIA Real-time is now the Big Time[Struan Campbell] The ability of sponsoring brands to engage in credible conversations, and produce relevant content in real-time around their properties is a definite requirement, not just a nice-to-have. | |
MARKETING & MEDIA Video drives new business success[Lana Hindmarch] Writers have long been using the 'show, don't tell' principle to absorb their readers and recently businesses began doing the same with video. | |
MARKETING & MEDIA How to strut your social media content like a pro[Catherine Milward-Bridges] Content is a key driver on social media. Whether you create it yourself, or simply share it, your content needs to be relevant and useful. |