 | MARKETING & MEDIA  [Terry Sutherland] It's critical to report on event management in order to determine what's working and what's not. This will ensure that any future events don't suffer from past mistakes, and that they'll benefit from useful lessons learned.
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 | MARKETING & MEDIA
[Athar Naser] In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm. |
 | LIFESTYLE & ENTERTAINMENT
[Charles Siboto] Looking forward to a new instalment in the Marvel Cinematic Universe (MCE) is quite nerve-wracking because you never really get what you expect in the end. This works both ways in terms of getting more than you bargained for and getting short-changed. Luckily, Captain America: The Winter Soldier gives you more than you bargained for. |
 | MARKETING & MEDIA
[Danette Breitenbach] The 2014 PRISM Awards' guest speaker, and a judge this year, Jeremy Maggs, says 'PR is at the centre of the communication mix today and an effective part of the communication mix.' |
 | MARKETING & MEDIA  [Lyndsey Moorhouse] Organisations can dramatically enhance the return on investment from new business systems, by investing in user adoption programmes to embed new business processes deeply into their cultures and workflows.
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 | LIFESTYLE & ENTERTAINMENT
[Daniel Dercksen] Escape into the world of film this weekend with the inspirational story of courage, sacrifice, hope and redemption. Darren Aronofsky (Black Swan, The Wrestler, The Fountain) brings to the screen Noah, with Academy Award winner Russell Crowe as the man chosen by God to undertake a momentous mission of rescue before an apocalyptic flood destroys the world. |
 | MARKETING & MEDIA
[Nick Durrant] If you have figured out an effective way to manage your company's big data, then make way for some serious innovation. But be warned, big data can be problematic. |
| MARKETING & MEDIA
[Danette Breitenbach] Business intelligence as we understood it in the past is dead. Today's businesses need to utilise and understand complex data for business intelligence and to ensure they are competitive, but do not have the tools to do so. |
 | MARKETING & MEDIA
[Anton Harber] Once a year, I sit down to read the best of the previous year's investigative journalism. Judging the Taco Kuiper Award is a highlight of my calendar. |
 | MARKETING & MEDIA
[Chemory Gunko] You'd think with the explosion of digital media over the past few years that it would be easier than ever before to reach people with marketing, news and information that is relevant to their businesses and lives. |
 | MARKETING & MEDIA
[John Laurence] Creative agencies are tasked with finding new ways of attracting people's attention to marketing messages. It's a treadmill that will never stop... |
 | AUTOMOTIVE
[Henrie Geyser] Kia has updated its popular Sportage range and smartened it up with bits of fancy make-up, exterior and inside enhancements, engine refinements, transmission changes and cabin comforts that are likely to push up sales, which already stand at more than 9,000 units since it was introduced to the local market three years ago. |
| MARKETING & MEDIA
[Chemory Gunko] Starting any new venture, whether it's personal or business related, is scary. |
 | MARKETING & MEDIA
[Jaco Pienaar] Imagine a world where media monitoring costs nothing. Sure, this might sound far-fetched, but is monitoring not simply providing the raw data required to conduct analysis that gives insight on a company? |
 | MARKETING & MEDIA
[Christopher Smith] People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook? |
 | TOURISM, TRAVEL & HOSPITALITY
[Brian Berkman] Most upscale hotels will send a few pointers on things to do while visiting along with the ubiquitous 'please book your restaurant and spa reservations in advance of your arrival' request with your hotel confirmation. |
 | MARKETING & MEDIA
[Chris Moerdyk] Last Sunday I woke up full of the joys of spring, but by the time I had finished reading the Sunday Times I couldn't make up my mind whether to go back to bed with a bottle of whisky, or wander out into the street and throw myself in front of a minibus. |
 | MARKETING & MEDIA
[Tess Sulaman] The new digital platforms are even better in that the demographics can be segmented much more easily, and one can target a specific niche market. |
| LIFESTYLE & ENTERTAINMENT
[Henrie Geyser] After more than 10 years of criss-crossing Southern Africa as the Bush Editor of SA4x4 magazine Patrick Cruywagen has produced a fascinating collection of 150 'must-do-at-least-once-in-your-lifetime' destinations and activities that throws down the gauntlet to everybody with a love for travel and new experiences. |
![[PRISM Awards 2014]: PR is at centre of today's communication mix - Maggs](https://biz-file.com/c/1404/189222-208x117.jpg)
![[SXSW Interactive 2014] Creativity. Inspiration. Innovation](https://biz-file.com/c/1404/188987-208x117.jpg)
