MARKETING & MEDIA Do you have a wearables strategy?[Louise Burgers] Marketers are being asked what their wearables strategy is as a whole new field of product development emerges for brands as innovation in the wearable technology market increases. | |
RETAIL Local is the new luxury[Jessica Tennant] In light of Cape Town as World Design Capital 2014, we thought we'd talk trends, the booming quality of local design, and the role ecommerce plays in South Africa, with fashion editor and trend forecaster Zakirah Rabaney of online fashion retailer, Zando.co.za. | |
MARKETING & MEDIA The revolution will not be televised[David Barnard] As revolutions go, the impact of digital video on the advertising world has been a long time coming. | |
LIFESTYLE & ENTERTAINMENT An all American kinda hero[Daniel Dercksen] Captain America: The Winter Soldier, our defrosted superhero and world's greatest soldier strikes an explosive blow for those seeking big-screen action of epical proportions that offers first-rate entertainment. | |
MARKETING & MEDIA What is SEO and why does your South African brand need it?[Stephen Sandmann] So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa? Is SEO really a mysterious digital marketing discipline or service? | |
PROPERTY & REAL ESTATE Rising rents lead to higher sales prices[Andrea Goldswain] In high demand areas, rising rents almost always lead to higher sales prices. | |
MARKETING & MEDIA Praise to the media, but much else can be done[Anton Harber] At times such as these, I want to sing the praise of those elements of our news media that show courage and doggedness. | |
LIFESTYLE & ENTERTAINMENT East meets best[Eugene Yiga] If you can't stand the heat, get out of the kitchen. Unless we're talking about Chef Pon's Asian Kitchen, in which case I suggest you come right in! | |
MARKETING & MEDIA Big data is here... And gone...[Danette Breitenbach] Big data is driving us to a tipping point. Tablets and smart phones have created high expectations and demands to access data wherever we are, and in real time... | |
MARKETING & MEDIA Facebook Zero[Mia Scholtz] Social media is part of the very fabric of modern South African society and Facebook is a major force within it... | |
PROPERTY & REAL ESTATE CPA imposes extra inspection duties on the estate agent[Stanley Watson] Estate agents selling a home will inevitably find themselves intruding on the seller's privacy and this can cause annoyance. | |
PROPERTY & REAL ESTATE Changes to the NCA not as drastic as some think[Mike van Alphen] The removal of adverse consumer credit information and information on paid up court judgments, published in new regulations of the National Credit Act 2005 on 25 February 2014 has caused some alarm in the property sector. | |
MARKETING & MEDIA How much has digital changed since 2011? - Red & Yellow[Anna Malczyk] It's a tired cliché that the world of digital technology is changing at an ever-increasing pace - but when you take a moment to reflect, it truly is astounding how many of the digital tools and practices we rely on today didn't exist two years ago, and how old stalwarts have evolved beyond recognition. | |
LIFESTYLE & ENTERTAINMENT My 'blind date' with sea sickness[Evan-Lee Courie] 'The sea did not invite us, we invited ourselves', is a line used by one of the crew members onboard Petaga - during our journey from Table Bay in Cape Town all the way to Langebaan on the West Coast as part of the annual Mykonos Offshore Regatta. | |
MARKETING & MEDIA Retailers need to get real[Doug Mayne] We've noticed in the retail environment that shoppers are really yearning for authentic experiences and there have been a few retailers already having success with it. | |
AUTOMOTIVE Renault Sandero vs The Rest[Henrie Geyser] The newly-launched, entirely new Clio-based Renault Sandero is lining up to take on the toughest fighters in the budget B-segment. | |
MARKETING & MEDIA When viral becomes virus[Dylan Balkind] It takes generational armies of talented writers, designers, skilled strategists and hungry researchers to build a brand - and one hasty idiot and their internet connection with the capacity to destroy it. | |
MARKETING & MEDIA Case history of a centuries-old global brand[Chris Moerdyk] It was a particularly beautiful and warm sunny day about a month ago as I sat on my deck overlooking False Bay, having breakfast round about noonish and reading the label on an almost empty champagne bottle. | |
RETAIL Risks to consider before launching online[Brendon Williamson] Launching a new business or taking an existing business online requires a new set of skills for companies used to a more traditional bricks-and-mortar retail environment. |