LIFESTYLE & ENTERTAINMENT Jamiroquai brings the heat to Jozi[Evan-Lee Courie] The inaugural Delicious Food & Music Festival took place earlier in October at the Blue Hills Equestrian Estate in Johannesburg, Kyalami. Jozi seemed to be the place to be this weekend as the city was abuzz with music and food lovers! | |
MARKETING & MEDIA How urbanisation is changing the face of brand marketing(Image: Joachim Huber from Switzerland, via Wikimedia Commons) | |
MARKETING & MEDIA It's not always what you say but how you say it(Image: Ronromsimne, via Wikimedia Commons) | |
AUTOMOTIVE Motor show crammed with latest exotics[Henrie Geyser] The Johannesburg International Motor Show kicks off this week and thousands of visitors are expected to stream through the exhibition halls of the Johannesburg Expo Centre between 18 and 27 October to view some of the latest and most exciting vehicles yet seen in this country. | |
MARKETING & MEDIA Hey you there, influencer...[Monica Braganca van der Spuy] So you consider yourself an "influencer" in our little online society. Why? Do you have your own blog? Do you have 5,000+ followers on Twitter and over 1,000+ close friends on your Facebook profile? | |
MARKETING & MEDIA Do news agencies have a future? Do they still matter?[Anton Harber] Hidden in the Times Media Group's recent financial statements was a decision to withdraw from the South Africa Press Association (Sapa). | |
MARKETING & MEDIA Marketing for business sake[Mike Taberner] Marketing relies on businesses that have stories to tell, on great strategy development, excellent creative deployment of the message and a budget to achieve this. | |
MARKETING & MEDIA Africa: An advertising voyage of discovery(Image: Wikimedia Commons) | |
MARKETING & MEDIA You have the power. But don't use it.(Image: Betty Longbottom, via Wikimedia Commons) | |
MARKETING & MEDIA At last - a discussion on formalising neuromarketing in SA[Chris Moerdyk] Millward-Brown's Erik du Plessis, is not only going to explain neuromarketing at a seminar in Joburg, but is also going to spearhead the long awaited formalisation of the practice in SA with the establishment of a local branch of the global Neuromarketing Association. | |
MARKETING & MEDIA Humanness: The elephant in the service industry(Image: Wikimedia Commons) | |
MARKETING & MEDIA Generations gap[Rod Baker] NEWSWATCH: channel24, quoting City Press, reports that many of the cast of Generations are not at all happy with their new contracts. | |
HUMAN RESOURCES & MANAGEMENT Beating the performance feedback blues[Su-Mari Du Bruyn] It is that time of the year again where many of our clients are getting ready to complete their annual performance appraisal cycle. This is a process that (in many companies) seem to bring with it feelings of dread, when in fact getting honest, clear and constructive feedback is critical for personal development and realising your full potential. It should therefore be welcomed and embraced with excitement. | |
MARKETING & MEDIA Briefs with insights: It's not what you think.[Sid Peimer] This is the second in a two-part series on insights. The first article 'Why insights should not be in creative briefs' can be found here. | |
MARKETING & MEDIA Still life with product: The role of a brand agency.[Hilton Rose] As responsible agencies know, having the inspiration and talent to create objects or pictures of beauty, shouldn't mean we do it for our own edification. We are commercial artists, first and foremost - and with that comes responsibilities. | |
LIFESTYLE & ENTERTAINMENT A shining tribute to Afrikaner patriotism and the spirit of ubuntu[Daniel Dercksen] The imposing Afrikaans musical Ons Vir Jou is not just any musical, it's a spectacular show everyone needs to experience and is on in Cape Town for a short must-see season. | |
MARKETING & MEDIA To be or not to be...[Jan Sleet] ...taken seriously? That is the question. It should be easier than ever to get your brand message 'out there' as the Internet, blogs, social media and the like, become more accessible. | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] Notice periods and the HR industry[Juliette Attwell] 30 days or calendar month? What does it mean and what are the implications? This week we answer just that, as well as find out a bit more about how to get into the human resources industry. | |
LIFESTYLE & ENTERTAINMENT Catch a rising star[Eugene Yiga] Classical-pop star Selim Kagee, described by Die Burger as "South Africa's own Bocelli", will perform at Cape Town's Baxter Theatre for one night only. We spoke to him to find out more. | |
MARKETING & MEDIA B2B vs B2C: The differences in CRM and loyalty[Karen De Lorenzo] At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and what makes a loyalty programme work in the B2B environment. |