[Sarah Leftwich] Effective integrated employee engagement (IEE) is about understanding your audience, targeting the message and maximising the media. In other words, with every brief you take, you need to understand exactly who you are talking to. Always communicate a single-minded message, broken down where appropriate, to the different audiences within an organisation.
[Mike Taberner] During one of our brainstorming sessions we discussed the topic of clients who don't see the value of the work that is done by agencies. The debate centred for some time on whether or not clients could in fact do what we do. What was missed in the debate is what is missed in any selling situation. That is: If you cannot show the value, then the client is not going to buy it and there is no getting away from this fact. However there is much merit in debating this point.
[Lex Faure] No other development in the history of the world has caused so much change, in such a short time period, as the explosive growth of the mobile phone in general, and the smart phone in particular.
[Mike Jones] Advances in technology, the increase in connectivity, social media and cloud-computing has enabled a quicker route to collaboration, but are companies taking a holistic enough approach to the concept of 'team' in terms of a more successful project outcome?
[Charlie Wannell] Radio promotions are a lot more than buying a spot schedule on a local radio station. So what is the art of a tailor-made radio campaign?
[Gill Moodie] News of cost-cutting and title closures in the print industry don't shock anymore. They are just a fact of life.
[Naseem Javed] When the fantasy of a universal trademark clearance house was floated in the name of protecting existing trademark owners by the opposing lobbies against the global domain name expansion, particularly the gTLD programs, the domain name industry and ICANN quickly accepted the idea. A universal trademark clearance house is perhaps a greatest idea but in reality a fantasy.
[Amy Johnson] EdgeRank has become a household term for Facebook marketers, primarily because this algorithm determines which posts appear in the prime marketing real estate of users' news feeds. In much the same vein as Google search, Facebook is always looking to optimise and update its algorithm.
[Ingrid Louw] Much has been reported lately about the state of the print media in South Africa, with particular reference to a lack of innovation among newspapers and magazines.
[Marion Scher] Over the last few weeks we've been privileged to watch interesting election debates between the colourful Mitt Romney and the eloquent Barack Obama. OK - perhaps he wasn't his most eloquent during the second debate but the main thing was the decision on who to put their faith in was left up to the American voter. Obama seems to have won the third and last debate that took place earlier this week.
[Marion Scher] The phone call that no CEO wants to get is the one with the name Carte Blanche attached to it. Immediately the antennae go up - why do they want to talk to us? What do they know we don't?
[Chris Moerdyk] Right now, the South African Airways scenario represents a classic case history of just how hard one has to work to destroy or at least significantly damage a brand. Because, in spite of all sorts of negative elements that should see consumers cold shouldering the brand and flying on other airlines, this simply hasn't happened.
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