[Mbali Ndandani] PR agency, if you do not have regular contact with the CEO of your client company, then they do not see your value. It really is that simple.
[Mike Silver] In many ways, the new business-development game has many parallels with dating. It all starts with making eye contact from across the room (or PC), then the manipulative schemes to frequently 'bump' into one another at random. This leads to the exchange of personal details, the initial credentials coffee-date, the follow-up credentials date, the opportunity to prove your worthiness and trust and, finally, all things going well, the first kiss.
[Carla Enslin] If the statement still seems arguable, there is now a large groundswell of opinion that brand building is no mere function of marketing or communication, but rather a primary activity that engages the entire business value chain, from service or product ideation to the design and construction of business systems.
[Chris Moerdyk] One of the most successful creative strategies ever conceived by the global marketing industry involves breathtakingly enticing buzzwords more often than not describing something that's been around for ages but making it sound as though it was not only invented yesterday but a new, improved, magic elixir to sickly sales and bilious brands.
[Peter Mann] One of the greatest ironies of the advertising industry is that they don't believe in their own product.
[Rod Baker] NEWSWATCH: Mail & Guardian reports that the The Citizen has fired Johann "Slang" Hattingh after he allegedly tweeted about an image on the cover that was doctored to clone out the bodies of two of the South Africans killed in Kabul.
[Douglas Kruger] Considering which anatomical part we park on them, chairs are one of the most venerable oratory tools in the universe. I'd go so far as to say, of all props and visual aids available to you, the humble chair, and not Bill Gates' little programme, is the ultimate.
[Gavin Davis] A great deal has been written about the power of social media in politics. Everybody says the future is digital and that political parties ignore social media at their peril. But is social media really a game-changer? If so, how exactly is social media rewriting the rules of the political game? And how can political parties leverage social media to win votes?
[Brian Palmer] In our area of online distribution and audience building, we often struggle to explain to both clients and agencies why they should consider allocating a small portion of their campaign budgets towards online distribution. (video)
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