 |  [Linda Hamman & Daniel Munslow] It is never easy to predict the future, but the last two years have given us a great indication of things to come in the brand engagement and internal communication space. There has been a drastic shift among corporate South Africa towards recognising the strategic business role and benefits that engaged employees can deliver.
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|  [Linda Hamman & Daniel Munslow] The field of internal communications is changing globally, as companies realise that without an inside-out brand-building approach, it is impossible to deliver on the external marketing and media campaigns that create the brand promise in the minds of consumers. 2010 is likely to see fundamental changes in internal communications in South Africa.
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 |  [Petros Kondos] Marketing and communication via mobile media and the web are always evolving. New players in the space appear and disappear, almost on a monthly basis. As we all progress with the new and exciting opportunities that they open up, we can only explore further, fail, move on and start again.
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|  [Petros Kondos] The mobile phone has created many opportunities. The last few years has seen Bluetooth implemented as a marketing media in malls across South Africa, with a varied success rate. As with all media, the more effectively it is used, the more successful the results - content, as they say, is king.
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| [Petros Kondos] A few years ago a small band of entrepreneurial sales people started visiting large corporate organisations across South Africa, selling what seemed like an intangible product. The going was tough and many of the corporate managers scoffed at the sales pitches. The idea of owning a portion of virtual space that your customers could access at any time to find out about your company seemed incomprehensible to many managers - the virtual shop front. |
 | [Duncan McLeod] The giant Consumer Electronics Show (CES) kicked off in Las Vegas this week, with Korean rivals Samsung and LG unveiling new "smart" television technology that shows clearly how the battle over online media and applications is spreading from computers, phones and tablets and onto big-screen TVs. |
 | [Marketing & Media] Looking for an opportunity to pitch on Creative. |
| [Marketing & Media] Looking for an opportunity to pitch on Creative.
http://www.hot-mustard.com |
 |  [Thomas Kolster] Despite a dire economic outlook for the world economy, I'm looking forward to 2012; it's going to be an exciting and positive year. Countries and companies alike might panic and turn their backs on sustainability, asking with a tremble in their voices: Is the well-being of people and planet really a luxury we can afford in these tough times? But, there are reasons to be optimistic. Here are 12 trends that will change your business for the better
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 |  [Odette van der Haar] 2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012. [multimedia]
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 |  [Karen Ashwin] Thanks to our preference for face-to-face interpersonal communications, meetings, events and marketing activations enjoy pride of place as fabulous marketing tools. However, we also know that great events cost. The heat is on to ensure that events deliver serious marketing and financial results - and that clients are assured of their incomparable experiential value, especially when paired with the latest trends and technology!
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 |  [William Smook] The Mayans prophesied long ago that 2012 will see social media playing a crucial role in business communication. Why is it then, that this exciting communications channel sees otherwise good, beloved brands making avoidable mistakes? Here are a few trends, suggestions and case studies that should help you work both hard and smart in the coming months.
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|  [Odette van der Haar] Historically, the retail season promises a spike in advertising and naturally consumer spend is not far behind as advertisers pull out all the stops to ensure that their brand makes it onto consumers' festive season shopping lists. In the face of a continued global economic recession, however, this is no simple feat...
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 |  [Maja Rode] 2012 is the year that the South African PR industry may finally shed its image of a sub-standard party-planning service and muscle its way into the big leagues. And the main vehicle to get us there is social media. This also means that the traditional PR toolkit is due for a complete overhaul.
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 |  [Amanda Sevasti Fairweather] Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up. Here is what will most likely define the South African market in 2012.
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 | [Marketing & Media] For an affordable and efficient outsourced graphic design and photography service visit http://[[http://www.pixeldp.co.za]]
http://[[http://www.pixeldp.co.za]] |
 |  [Tiffany Markman] Wait. That's a bit of a fib. Sorry. Every year, my Biz Trends contribution is a wish list of stuff I'd like to see happen in marketing, communication or writing. I'm often right. But this year I want to be right.
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 |  [Gill Moodie] If you're viewing 2012 with trepidation, you're not the only one. The long and the short of it is that 2012 is a year of reining in spending for all so we can expect marginal media products to be shut, retrenchments and other forms of cost-cutting. But it's not all gloomy as I peer into the crystal ball, so let's look first at the sunnier spots for South African media this year.
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 | [Marketing & Media] We are running a special Pull Up Banners R650. 2m x 84cm, includes nylon carry back. Printed on High resolution Banner Flex.
http://www.theprintshop.co.za |
| [Amanda Sevasti Fairweather] They hide under the bridges of online anonymity, ready to pounce on unsuspecting forums, chat rooms, news sites and blogs. They can ruin a lively debate with one well-placed comment. They do not care about contributing. Often they don't even believe what they type. Their only desire is to provoke you - they are the Internet trolls. |
Angola
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