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The first Loeries Africa Roadshow kicks off in March

For the first time, the Loeries will be hosting a series of events in key cities across the continent: Harare, Dar Es Salaam, Lagos, Nairobi and Accra. The programme will include excerpts from the Loeries Seminar, winning work from the region, as well as key information on entering the Loeries...

TBWA\ Angola engineer flashmob

Grocery shopping in Angola recently took a turn from the mundane when shoppers were surprised with a flashmob. TBWA\ Angola engineered the guerilla-marketing stunt for Cerveja CUCA, a local beer manufacturer in the Angolan market. Unsuspecting onlookers were treated to an energetic flash dance...

Nashua wins Best Stand at Africa Print Expo

Nashua Limited was recently recognised as the best exhibition stand (large category) at the Africa Print Expo, a commercial and digital print expo, which took place 14-15 March 2012 in Durban, South Africa. Winners of the various stand awards at the expo were chosen after extensive tours of the...

PromaxBDA Africa 2011 announces programme

The 2011 PromaxBDA Africa, sponsored by M-Net, DStv and SABC, taking place at the Sandton Convention Centre, Johannesburg, South Africa on Friday 28 October 2011 under the theme 'Connect 3.0' has released the full programme schedule. Download the full programme or go to www.promaxafrica.tv for more....

PromaxBDA Africa Awards extends deadline

The 2011 PromaxBDA Africa Awards which recognizes excellence in on-air promotion, branding and advertising has extended its deadline to Friday 26 August 2011. Awards are open to satellite, cable, broadcast television, radio stations and associated new media, their agencies and production houses who...

Loeries Travelling Exhibition off to North West

The Loeries Travelling Exhibition sponsored by Adobe will visit North-West University, 25 August -2 September 2011, for its fifth consecutive year and will be hosted by the Potchefstroom Campus' Graphic Design Subject group. The exclusive exhibition will display work across all areas of brand...

Correction: MAZ brand contest, no Superbrands association

In the article Zim: Over 100 brands up for Superbrand contest by Dumisani Ndlela, published on Friday, 20 August 2010, Bizcommunity Africa incorrectly published the Superbrands logo in accompaniment to the article. The international Superbrands company has no association whatsoever with the...

Avnic Trading renamed Garmin Distribution Africa

JOHANNESBURG: Avnic Trading, the official distributor of Garmin products in Southern Africa, has changed its name to Garmin Distribution Africa with immediate effect. According to Richard Fearon, CEO of the company, the organisation will continue to operate with its existing organisational structure...

2010 Festival of Media Awards deadline extention

The deadline for entries in the 2010 Festival of Media Awards has been extended to 5 February 2010. Organisers announced the extention due to an overwhelming response from the global media and marketing industry and many requests received for more time. The festival takes place in Valencia, Spain,...

Chicken franchise rolls out new look

click to enlargeFontana Famous Roasteries recently launched the first of its newly conceptualised roasteries at Sandton City's Food Court. Thirty other franchises will also be redesigned to reflect the new identity of the brand, developed by Espial, over the next few months....

Makeover for insurance administrator

click to enlargeCIB Insurance, an independent partner of Hollard, recently unveiled its new logo, slogan and corporate identity, intended to signal its continued commitment to development, improvement and innovation in the personal and commercial insurance industry. The logo, developed by Wunderman,...

A real chill-out lounge

click to enlargeThor Ice is currently constructing South Africa's first Ice Lounge, to be located at the V&A Waterfront from November 2006 for a four-month period. Over the last five years, the company has been using ice carving and frozen product inserts for branding and product display. This...

An even more rewarding gym workout

This summer, new members of health club group Planet Fitness will receive R5 cash back for every visit to a Planet Fitness club and existing members who train regularly will be automatically entered into a competition with prizes ranging from a Seadoo jet ski through to beach holiday vouchers....

Taking celebs to the fairway and the fairway to the streets

click to enlargeThe final round of the Miller Dollar Golf Series recently drew to a close in the streets of Newtown, Johannesburg. The event also hosted the first public screening of Hip Hop Pantsula's new music video for Thlabane/Maftown, which makes use of the urban golf as a theme. Urban golf is...

Still relevant, 50 years later

click to enlargeBona has been recognised as the number one magazine brand in South Africa, according to last week's Markinor/Sunday Times Top Brands Survey, coming out tops among respondents on aspects such as awareness, trust and confidence in the brand. Enthuses advertising manager Debbie...

Rewriting the rules of... lounging

click to enlargeBruce Reinders, premium brands marketing manager at SAB Limited, says that the creation of brand icons such as the Miller Genuine Draft (MGD) Big Yellow Couch allows not only for greater brand visibility through applying imaginative iconic symbolism, but propagates awareness of...

New look, new pay-off line

click to enlargePreviously "The Great Soccer Bet", the Soccer 6 brand-positioning statement is changing to "Your Best Soccer Bet" to more accurately reflect the status of the bet in the local soccer betting market. The new look will be launched on Monday, 5 June 2006....

Uninhibited. Unbiased. Unfettered.

The Khuza Awards results are in... and you cannot miss this unusual conference on 4 - 5 May 2006 at Ster Kinekor, The Zone @ Rosebank, Johannesburg. Khuza is a research-based awards programme where South African youth, aged 8 - 22, vote for their favourite ads and marketing campaigns. There are...

What's in a name?

Nampak recently communicated the brand name change of Twinsoft to Twinsaver Luxury to a targeted female market through cinema, club and gym washrooms in Johannesburg, Cape Town and Durban. The campaign appealed to specific demographic areas by tactfully incorporating examples of recognised landmarks...

Flying under new colours

The re-launch and renaming of Naturelink Aviation, which provides all-inclusive aircraft charter and air tour services, includes a rejuvenated corporate identity and redesigned website. After successfully being in business for a decade, it became evident that giving the company a new fresh look...

Stomach is pathway to the heart

VWV's brief by McDonald's was to touch the hearts of underprivileged children using the distribution of over 500 000 Happy Meal toys. The result? A series of mini parades aptly dubbed 'Golden Arch Marches'. Spanning a two-week period, a golden 100 marches were staged across the country, led by...

Brand aid for Europ Assistance

The Europ Assistance Group has launched a new brand identity designed to symbolise its global strategic plan through to the year 2010. The new identity has been launched in 33 countries where the Group has a Europ Assistance branded company and replaces the former logo which had not changed since...

Always Ultra launches dance competition

Femcare brand Always Ultra has launched a new ad campaign focusing on the brand's core benefit - its quick absorbtion - which allows for freedom of movement. Starcom, Leo Burnett and the Always brand team from Proctor & Gamble developed "Always Keep Movin", a nation-wide search for the country's...

Rooibos 'storm in a teacup' cooled

The decade long trademark war over the use of the word 'rooibos' has ended with agreement that worldwide registration of the name will be cancelled as it is a word that has now found its way into the general lexicon. The end of the rooibos word wars follows final agreement between Rooibos Limited,...

TPG goes global with TNT

Mail, express and logistics company TPG will operate globally under the brand TNT for all its activities from 2006. TNT Express, which has recently celebrated 30 years of service in South Africa, is part of this group which presently serves over 200 countries. Tim Steel, country general manager, TNT...

Woolies kids 'mooving' on

Enterprise IG has designed an entirely new range of packaging for the Woolworths Children's Ayrshire range featuring the 'animated cow', an easily recognisable character icon. The packaging for this range of diary products has been designed to have significant shelf impact, attracting 'tweens' (ages...

New identity for Primedia's newest division

The corporate identity and name generation for Primedia's new division, Primedia Unlimited was handled by brand identity and design specialist, Signalroom, which is now working on the brand identity for several of the companies in the new Primedia Unlimited stable. Ken Varejes, Primedia Unlimited...

Enterprise IG expands into Egypt

Enterprise IG has extended its reach into Northern Africa through a joint venture with leading Egyptian management consultancy LOGIC Consulting Group to form LOGIC Enterprise IG. Situated in Cairo, LOGIC Enterprise IG will offer a full portfolio of brand strategy, design and engagement services,...

New book on branding to hit the shelves soon

A new book from Zebra Press which deals with the most important legal aspects of branding, will hit the bookstores in March. 'The Law of the Brand' by Hans Muhlberg, is a practical, easy-to-read and at times light-hearted book, aimed at the small businessman; the lawyer who doesn't specialise in...

Rooibos fight hots up

The Western Cape government had appointed a team of "the finest patent lawyers in the country" to lead the fight to reclaim the "rooibos" name in the US, Lynn Brown, the province's minister of finance, economic development and tourism, said yesterday. She said in her first budget address that the...

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