| SUBMIT NEWS|CONTACT|ADVERTISE & RATES| |
Subscribe to FREE newsletter |
 |
|
SectionsIn the news |
Chicken franchise rolls out new lookFontana Famous Roasteries recently launched the first of its newly conceptualised roasteries at Sandton City's Food Court. 7 Nov 2006 Makeover for insurance administratorCIB Insurance, an independent partner of Hollard, recently unveiled its new logo, slogan and corporate identity, intended to signal its continued commitment to development, improvement and innovation in the personal and commercial insurance industry. 6 Nov 2006 A real chill-out loungeThor Ice is currently constructing South Africa's first Ice Lounge, to be located at the V&A Waterfront from November 2006 for a four-month period. 5 Oct 2006 An even more rewarding gym workoutThis summer, new members of health club group Planet Fitness will receive R5 cash back for every visit to a Planet Fitness club and existing members who train regularly will be automatically entered into a competition with prizes ranging from a Seadoo jet ski through to beach holiday vouchers. 26 Sep 2006 Taking celebs to the fairway and the fairway to the streetsThe final round of the Miller Dollar Golf Series recently drew to a close in the streets of Newtown, Johannesburg. 15 Sep 2006 Still relevant, 50 years laterBona has been recognised as the number one magazine brand in South Africa, according to last week's Markinor/Sunday Times Top Brands Survey, coming out tops among respondents on aspects such as awareness, trust and confidence in the brand. 28 Aug 2006 Rewriting the rules of... loungingBruce Reinders, premium brands marketing manager at SAB Limited, says that the creation of brand icons such as the Miller Genuine Draft (MGD) Big Yellow Couch allows not only for greater brand visibility through applying imaginative iconic symbolism, but propagates awareness of positioning and brand values. 1 Jun 2006 New look, new pay-off linePreviously "The Great Soccer Bet", the Soccer 6 brand-positioning statement is changing to "Your Best Soccer Bet" to more accurately reflect the status of the bet in the local soccer betting market. 30 May 2006 Uninhibited. Unbiased. Unfettered.The Khuza Awards results are in... 24 Apr 2006 What's in a name?
Flying under new coloursThe re-launch and renaming of Naturelink Aviation, which provides all-inclusive aircraft charter and air tour services, includes a rejuvenated corporate identity and redesigned website. 2 Apr 2006 Stomach is pathway to the heart
Brand aid for Europ Assistance
Always Ultra launches dance competition
Rooibos 'storm in a teacup' cooledThe decade long trademark war over the use of the word 'rooibos' has ended with agreement that worldwide registration of the name will be cancelled as it is a word that has now found its way into the general lexicon. 19 Jun 2005 TPG goes global with TNTMail, express and logistics company TPG will operate globally under the brand TNT for all its activities from 2006. 25 Apr 2005 Woolies kids 'mooving' on
New identity for Primedia's newest divisionThe corporate identity and name generation for Primedia's new division, Primedia Unlimited was handled by brand identity and design specialist, Signalroom, which is now working on the brand identity for several of the companies in the new Primedia Unlimited stable. 7 Feb 2005 Enterprise IG expands into EgyptEnterprise IG has extended its reach into Northern Africa through a joint venture with leading Egyptian management consultancy LOGIC Consulting Group to form LOGIC Enterprise IG. 2 Feb 2005 New book on branding to hit the shelves soonA new book from Zebra Press which deals with the most important legal aspects of branding, will hit the bookstores in March. 30 Jan 2005 Rooibos fight hots upThe Western Cape government had appointed a team of "the finest patent lawyers in the country" to lead the fight to reclaim the "rooibos" name in the US, Lynn Brown, the province's minister of finance, economic development and tourism, said yesterday. 9 Jun 2004 IMC's branding mission to the USThe International Marketing Council of South Africa (IMC) is putting together a branding, trade and investment mission to the US in June, spearheaded by 30 top South African business executives. 15 Apr 2004 Standard Bank consolidates its subsidiary brandStandard Corporate and Merchant Bank (SCMB), divisions of Standard Bank that had their own brand identity, are now being brought under the Standard Bank brand. 7 Mar 2004 Top Brands QuizA fun interactive quiz that prompts for the names of 100 top brands has been sent around the industry by email. 16 Feb 2004 Google Global Brand of the YearPopular search engine Google has been named Global Brand of the Year in Interbrand's Brandchannel ranking for the second year running. 4 Feb 2004 Proudly SA brand awareness on the increaseThere's been a 17% increase since the previous quarter in the number of people who are aware of having seen the Proudly South African logo, and enthusiasm for the campaign and its benefits is very high, even amongst people who have not necessarily been aware of the logo on the products that they have purchased. 3 Feb 2004 Barclaycard to use ManU brandingBritain's largest credit card lender, Barclaycard, has been granted the rights to use football team Manchester United's branding on their credit cards worldwide, except in the UK and Singapore. 8 Jan 2004 Court orders blackout of bleach brandThe Cape High Court has found FAM Products guilty of trademark infringement and ordered them to stop selling their All Blax brand of household bleach or using the trademark. 4 Dec 2003 People do not recognise tag linesOnly 6 tag lines among the 22 biggest marketers in the United States were recognized by more than 10% of people in a study by Emergence, a US brand consultancy. 1 Oct 2003 South African brand expert invited to HarvardJohn Deighton, Professor of Business Administration at Harvard Graduate School of Business has invited Dr. 7 Sep 2003 |
Nampak recently communicated the brand name change of Twinsoft to Twinsaver Luxury to a targeted female market through cinema, club and gym washrooms in Johannesburg, Cape Town and Durban. 
VWV's brief by McDonald's was to touch the hearts of underprivileged children using the distribution of over 500 000 Happy Meal toys. 
The Europ Assistance Group has launched a new brand identity designed to symbolise its global strategic plan through to the year 2010. 
Femcare brand Always Ultra has launched a new ad campaign focusing on the brand's core benefit - its quick absorbtion - which allows for freedom of movement. 
Enterprise IG has designed an entirely new range of packaging for the Woolworths Children's Ayrshire range featuring the 'animated cow', an easily recognisable character icon. 
ADSL & Web hosting proudly provided by Afrihost.