Geoff Whyte, CEO of Nando's Southern Africa is the first Champion of Creativity from the Creative Circle. This initiative aims to shine a light on local marketers that believe as passionately as the Creative Circle does in the power of creativity and have used their creative marketing to provide a real return on investment.
By sharing these secrets of advertising success through a series of articles and case studies that link creative thinking with business results, the organisation believes that it can help shift the perception of creativity in business circles from a prevailing attitude that tends to range from ambivalence to scepticism, to one that accepts and acknowledges the powerful role that creative thinking can play in building brands and businesses.
Whyte was selected from a small - but growing - number of marketing minds who make regular appearances at both creative and marketing award shows.
