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| Direct Marketing in brief |
CategoriesPartnersSpecial sectionsLifestyleArchives | 'Direct mail offers best ROI' - surveyA survey of market professionals conducted by Advertising Age has revealed that direct mail was the most favoured strategy to increase ROI, while the Internet came in second. A majority of respondents said current ROI measurement tools are inadequate, and 33% of CEOs surveyed said proving ROI should be the responsibility of ad agencies. Source: www.adage.com
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