Branding In brief South Africa

Infestation rebrands Cape Town Fringe Festival

The Cape Town Fringe Festival, which runs from 24 September - 4 October, has received a contemporary rebranding from Infestation, a Cape Town full-service design agency.

"It was a complete re-brand from the previous year's look-and-feel," said Christo Maritz, Infestation owner and Creative Director. "The logo was tweaked and a brand language developed that could extend to various communication channels, including posters, street pole flags, social media avatars and imagery, signage and printed promotional items".

The agency was also behind the recent successful and highly visible 'Hello Weekend' Campaign for Cape Town Tourism.

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