Brandyourcar.com has demonstrated how to link out of home (OOH) transit media to brand ambassadors with a strong social media influence, for advertiser Liqui-Fruit.
Drivers aged between 22 and 28 that are outgoing and socially (virtually) well connected were preselected by the company and only drivers, approved by Liqui-Fruit as the perfect target market, were used. They were requested to upload comments onto their various social media profiles, upload pictures of their vehicles at their various points of convergence and start conversations around the brand. Through this, the traditional reach nationally around suburbs, CBDs, beaches, malls/shopping centres and gyms was multiplied.
For more information, go to www.brandyourcar.com.
