Retailers In brief South Africa

Jet launches interactive website, blog site

Jet's next generation website for the brand, www.jetonline.co.za and its corresponding blog, www.myjetonline.co.za are now operational, having been in action since last month. The sites encourage an online brand community that can access practical, actionable and relevant fashion, financial and lifestyle solutions. Customers now also have the opportunity to join its Facebook community, where they will be updated on latest news as well as have access to exciting competitions and fashion updates. The website will be actively promoted in the monthly magazine, which has a readership of 5.8 million.

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