FMCG In brief South Africa

#FreshOnTheShelf: Sir Fruit introduces cold pressed range

South African juice brand Sir Fruit has added cold pressed juices to its offering. Unpasteurised and never heated, it is free from added sugar, preservatives, artificial flavours, colours or stabilisers.

The range includes:
• apple, beetroot, raspberry, orange, carrot and ginger
• carrot, apple, orange, granadilla and ginger
• apple, cucumber, spinach, kale and mint

It retails at R21.95 per 300ml and is available nationally in retail stores.

Let's do Biz