FMCG In brief South Africa

Heineken extends UEFA Champions League sponsorship

Heineken has extended its current sponsorship agreement with UEFA Champions League until 2021.

“As Europe's best football teams fight it out for on-pitch glory, Heineken will be rewarding its South African fans with prizes,” explains Themba Ratsibe, marketing manager, Heineken South Africa. The main prize is a VVIP, all-expenses paid trip to the match final at Cardiff Stadium on Saturday, 3 June. There are also local VIP viewing experiences for the quarter, semi-finals and finals.

Let's do Biz