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FMCG in brief

Pinot Rosé Light offers low-cal alternative

16 Jul 2012 11:14Submit a commentBizLike
Flat Roof Manor, from Uitkyk Estate, has launched a Pinot Rosé Light with an alcohol by volume (ABV) of 9%, which offers 27% fewer kilojoules than the brand's existing Pinot Rosé, which it replaces. A 100 ml serving contains only 292 kilojoules (70 Kcal) compared to the existing 399 kilojoules (95 Kcal). This builds on the success of its low-alcohol Sauvignon Blanc Light.

It is available countrywide for R35 to R40 per bottle.
 
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