Digital In brief South Africa

Bright marketing ideas need BrightSign XD

Newcomers to digital signage and the budget conscious often turn to regular personal computers to power their displays rather than dedicated hardware solutions like BrightSign's new XD range, resulting in poorer quality content and higher electricity and maintenance costs.

Advertisers and retailers are becoming increasingly dependent on high quality content because this is what consumers have come to expect. BrightSign XD units can run full, simultaneous HD videos. In other words, it's possible to run two HD video feeds on a single display.

When it comes to digital signage an end-to-end solution it's essential because a good display without good content is a poor investment.

For more information visit www.pvision.co.za/

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