The Cape Cobras, in association with their radio partners, Heart FM, took to the streets on Valentine's Day in branded metered cabs to launch their new one-day cup campaign, #SwipeBlue.
Tickets were handed out to city dwellers for the first home game by outdoor advertisers, New Wave Outdoor Media, who made use of OOH media metered cab advertising, instead of traditional billboard advertising.
The objective of the campaign was to spread the love and message, that when you #SwipeBlue for the Cape Cobras, it's always a perfect match.
