South African direct life insurer, 1Life has entered a multimedia partnership with entertainment channel brand, Lifetime® for A+E Networks® Africa's local adaptation of the reality show, Married at First Sight. The show features six people who willingly participate in an experiment which sees them entering a marriage with someone upon their first meeting.
The show will broadcast on Lifetime DStv channel 131 in 2017. In addition to the full sponsorship of the six episodes, the partnership will include a fully-integrated social media campaign, off-air marketing and PR activities across outdoor, radio, online and print. Married at First Sight South Africa is being produced by Oxyg3n Media on behalf of A+E Networks UK.
