Marketing & Media In brief South Africa

NetFlorist's Mother's Day advice blossoms on the radio waves

NetFlorist's personal gifting clients - NetJewel, NetPerfume and floral - feature in four 30-second radio ads created by FCB Joburg and produced by Frequency.

The ads are centered on the rather naughty character called Harold, who has featured in previous campaigns. They're set to break through advertising clutter as Harold gives callers somewhat saucy advice on how to deal with troublesome mothers this Mother's Day.

Click here and here to listen to two of the ads in the campaign.

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