Marketing & Media In brief South Africa

Digital radio station updates runners, cyclists and lovers of fine wine weekly

The newly launched Old Mutual digital radio station keeps runners, cyclists and lovers of fine wine updated weekly through an app to access exclusive podcasts and web series on-demand. Created by Radio convergence agency Ultimate Media, it extends the company's sponsorship of such events as the Old Mutual Two Oceans Marathon, Joberg2c mountain bike race, Comrades and Soweto Marathons, the Old Mutual Trophy Wine Show and the National Choir Festival. For more information, go to www.dogreatthings.co.za.

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