Marketing & Media In brief South Africa

Cell C takes a swipe at MTN

On Sunday, MTN placed full pages ads in Sunday Times in which it pleaded 'guilty'... to, among 'wrongdoings' ... "investing 83% of those billions back into SA." Yesterday Cell C hit back, using the exact same advert but, according to EWN, omitting some of the text. That now presents a different message, "which suggests MTN admits to overcharging subscribers," reports EWN.

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