Following the current meat content scandal, copywriter Amy Auret and the team from Joe Public have created an ad for Fry's vegetarian range with a minimal budget. Capitalising on the much loved 'screaming goat' meme and YouTube hits at the same time, the team has brought the thought of 'Mmmeat' and 'screaming goat' together in a surprising twist that has viewers reconsidering their meat-loving ways.
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