The launch event took place in one of Cape Town's trendiest spots, the Potluck Club where the brand's International Ambassador, Ian Millar, was present to treat guests with an interactive whisky tasting. Top chef, Luke Dale Roberts, created a special 14 course menu to pair well with the Glenfiddich 26 Year Old. Indie rock band Slow Jack provided the soundtrack for the evening, ending it off on a high note.