The Brand Council of South Africa (BCSA) held its "Fight Night" debate at the TBWA Auditorium in Sandton on 25 October, where the controversial issue of free pitching was unpacked. The pitching controversy centres on the question of whether creative agencies need to produce unpaid creative strategies and ideas in order to secure the client, when other professions secure work on their track record, credentials and reputation.
Click on an image to enlarge
Advertising guru Andy Rice moderated the debate, in which Danie Strachan, a partner at Adams & Adams, Johanna McDowell, CEO of Independent Agency Search and Selection Company (IAS), Odette van der Haar, CEO of the Association for Communication and Advertising (ACA) and Linda Thomas, group marketing and innovations executive of Famous Brands thrashed out the hard-hitting issues.
Issues that were considered at the debate included the business model used by other professions such as lawyers and accountants, the danger that creative ideas and other intellectual property can be stolen, the role of intermediaries and the question of whether agencies can realistically refuse to take part in the pitch process.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.