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Why can't Yfm go national?

19 Nov 2004 17:4632 commentsBizLike
Sometime last year when I was in Jozi, I listened to Yfm for the very first time and liked it but now that I'm back home there's no more Yfm. WHY?
e.tv was also once a provincial channel (Western Cape only) for its first couple of months and then later became national. And their competition felt the pressure and then they started providing top-notch entertainment as well.

Why can't this happen on radio too so that all the national stations can feel the Y-pressure and start providing us with some pashasha info-tainment as well.

Plz can someone tell me why is this happening to the youth market coz they also do have the buying power. Or that market doesn't exist/ r u guys taking SA youth for granted???
 
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yabbat
5fm covers it - musically at least-
I heard a rumour (and I stress: a RUMOUR) that Yfm was embroiled in a bit of trouble with jocks playing music from bands they'd signed to their own labels? If this is true, perhaps that has to be sorted out before any expansion can be considered? (Maybe someone visiting this forum can shed some light on this? As one doesn't want to make false accusations, etc...?)

Also, regardless of how 'entertaining' or not they may be... doesn't 5fm pretty much have the national youth market covered? I mean, in the past 2 years, they have completely changed their format - so much so that often they sound more like Yfm than Yfm! (At least when it comes to the genres of music they play: R&B, hip-hop, etc...) Posted on 22 Nov 2004 08:03
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Ak
5fm has revamped-
I agree, 5fm is becoming more bearable to listen to, however i disagree that they cover it all. Clearly 5 has their niche market and they cater better for those people, and so do all the radio stations, such Retro, Youngies fm, etc. You may enjoy 5, but don't mistake that and say they cover everyhting, they've just become more bearable. Posted on 22 Nov 2004 14:40
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yabbat
don't get me wrong...-
Hey Ak... I don't dig 5 at all! I hate R&B, hip-hop, etc!!! Posted on 22 Nov 2004 20:00
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Ak
Yabbat, what do you listen to then???????????-
Hey man
What the hell do you listen to?? 5 aint that bad, sometimes, still think their Dj's are kids not getting out of playground and at the end of the day it's called entertainment. Yfm is also at that play play stage. I don't want Yfm to go national, they are already polluting our Jozi youth with bubble gum music and even worse commentary and DJ's who can't even bother to pronounce words correctly, i could go on and on.... Posted on 26 Nov 2004 07:51
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yabbat
AK - dude, not much... :-(-
There is sweet sod-all for anyone into Rock to listen to in this country! (unless u live in Pretoria & can get TUKSfm) Thank God for my CD collection!

Correct me if I'm wrong, but doesn't our constitution grant freedom of expression through the media to ALL cultural groups?? And since when are 'black' peeps not allowed to dig Rock music???

Why do all these Yfm's & 5fm's seem to think that everyone is into kwaito, R&B and hiphop (with the occasional cheesy pop/punk offering thrown in to make u nauseous!)?? Posted on 26 Nov 2004 08:40
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Ak
Good question Yabbat-
There is very little rock to hear, from my side though, i say Thank goodness. I have nothing against the noise, no sorry i mean music, just doesn't tickle me. Maybe you should start your own Rock music station.
I'm sure you're not alone in your love. Posted on 26 Nov 2004 11:58
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yabbat
Good suggestion, AK man!-

.... u got R10 million u wanna invest? ;-) Posted on 26 Nov 2004 13:37
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lolo
hope it's true-
hope that rumour is true cuz the current format on Yfm is denying more young local talent a chance to blow.True they play more local music than most urban stations but where is that music from. Kalawa ( Oscar ) TS records ( Sbu )
one more thing Bad boy T is a great Dj but damn brotha we know you friends with the Skwatta boyz and Amu but that much support is killing the industry Posted on 9 Feb 2005 20:58
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Bette Davis
Where U @? I don't know Your Home!-
I'm not sure why you should be listening to 5FM, secondly where do you live, how can anyone help you if we don't know where you @, be more specific maybe Y FM broadcast on another frequency. Posted on 22 Nov 2004 09:00
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Ak
Reply to Bette-
Doesn't matter where the person stays, Yfm only broadcasts in Jozi, frequency 99.2. Unless you have info to the contrary. Posted on 22 Nov 2004 14:42
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Bette Davis
AK You Just Answered The Man-
It was meant to be for Josi! in the USA every State or County has it's own Radio Station, if this person is in the Free State for an axample he must approach people of authority with a suggestion and set a Radio Station of Y's calibre there. For 99.2 Belongs to Maboneng...period. Posted on 29 Nov 2004 14:18
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Ak
Maybe Y needs to have higher quality-
I think Yfm is a great youth radio station, however, there is still much room for improvement. They can definitely do it, but they still need to prove themselves. I know it's been a couple of years, yes the are entertaining, but they still need work. Posted on 22 Nov 2004 14:37
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Xoli
On the contrary 5 is copying YFM-
Yfm is the 1st station to put Kwaito where it is today. When other station even the "black ones" where not prepared to touch the genre calling it unaspirational and bubblegum. Today everyone is raving about local hip-hop, YFM started playing local hiphop 6 years ago when even the big reckord companies did not even want to touch it. Where will te next big thing come from....YFM.

The Y brand is more than a radio station it's a culture and a lifestyle.

Jelous down people

As for 5fm, can you guys please remove Nkalankatha from your playlist. It's quite embarassing. Posted on 23 Nov 2004 08:18
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Ak
Y is not in any way entertaining-
Y is bubble gum. Since so called genre of kwaito was introduced, or even played on stations, wannabe musicians have been able to release the worst music ever, and guess who plays this krap for them...why ofcourse - Yfm. If we expected more from our musicians, they would release better stuff. Yfm needs to get standards of what they should and should not play, raise the levels of quality from our artists. I mean when abo Arthur can get really popular from giving us a 4 minute song with no more than five words. Come on now, what is that saying about our taste, are we that stupid, that ignorant? I love my music, but it really needs to get better now. It's about time. Posted on 26 Nov 2004 07:57
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Kross Fire
Yfm rocks [no doubt]-
The success of the station speaks 4 itself . I don't wanna mention the listerneship , surely 1,8 peeps in GP tune to da station . If u think YFM is boring , if my memory serves me well u have choice to listen to whatever boring station you prefer . Some of the stations has even recruited YFM jocks to improve their format . So where does all this beef comes from . COs mina as a black person can safely identify to the station . YOna Ke YOna Man Posted on 14 Dec 2004 08:18
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yabbat
damn straight Xoli!!-
It IS embarrassing that 5fm are trying to copy Yfm - even down to the playlist!

They had their own identity: Pop/Rock... now what??

They've lost their Rock/Pop listeners (who now have no other station to listen to), do they think suddenly everyone else will just welcome them with open arms because of their "new format" (NOT!)? How obvious can you get? And what about our freedom of choice as South Africans - maybe some black peeps want to listen to Rock/Pop?

Very embarrassing man. Posted on 26 Nov 2004 15:32
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e2
Another way of listening to Yona Ke Yona-

Yfm's footprint is Gauteng but people in the North West Province closest to Gauteng can still get a whiff of the station. BUT another way of 'catching' YFm is on DSTv's Audio bouquet.

Cheers

e2 Posted on 23 Nov 2004 09:56
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Mzolisto Wamampela
What about those who don't have access 2 DSTV & Internet?????-
Thanks guyz 4 yo opinions... Bette yes I'm not in Jozi, I'm a Capetonian but my job takes me all over Mzantsi. e2 I do listen 2 Yfm via "www.yworld.co.za" down here eKapa but what about those who don't have such priviledges?

Xoli, it seems as if we're on the same wave-length here and thanxx bro... Yabbat 5 will never BE like Yfm unless they can became a proudly and loudly SA radio station as well. Yfm is more than just a radio station, it's a youth culture if not a lifestyle. Y is mainly about making the most of what Mzantsi youth has to offer and that's why they're the only proudly South African station down here. Y brought life back to our townships and threw gigs all over South Africa and 90% of them are targeted @ township youth.

Tell me, which other station can do that... 2 do sumthing like that takes 95% guts and 5% thinking. And most of Y's jockeys are from the townships including the Station Manager, which makes them the target audience as well. That's why other stations need to know their audiences'deeper insights and stop depending on market researches.

I'm not saying this bcoz I want to, I represent millions of Mzantsi youth who are not living in Jozi coz they're missing out on sumthing great. Plz tell ICASA to do something about this... coz the youth demands it. Posted on 23 Nov 2004 13:06
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Ak
Sorry, not from the township...-
It's as if everyone who is not from the townships is excluded. Everything that happens, that is said is almost always directed as townships. I mean even ad's have become more sensitive to township people rather than all of Ubuntu. Yes, i am a litlle jealous. Is it a sin, i've always lived in the Suburbs, even ekhaya in Umtata, i was in the suburbs, when do i get to be a target market, or do i have to conform and compromise??
It's a tad bit unfair. Anyway, i don't anyone who wants to take me to the Kasi.... Posted on 26 Nov 2004 08:07
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Sindi
Y-fm should go national-
I usually listen to Y-fm when I'm in Jozi, but when I'm back home oops no Y. Can the Management put this into consideration, maybe open Y-fm Durban & other regions this will provide youth who have passion for radio job opportunities. I also have a passion for radio. So please guys think about other regions, young people will like Yfm vibe believe me you. It is a great station expecially for young people. Posted on 23 Nov 2004 14:06
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Mzolisto Wamampela
Tru dat Sindi...............-
Sindi that's exactly why I decided on suggesting such a topic, coz this hurts me as well as does to you but it seems as if no one is listening/cares.

But I'm telling u, if we as Mzantsi youth can stand 2gether like we did against the past regime... Nothing is impossible, anything can happen. Posted on 23 Nov 2004 15:24
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yabbat
Talk to the right people if you're serious-
"if we as Mzantsi youth can stand 2gether like we did against the past regime..."

How old were u then - 5 or maybe 10? Let's stick to the topic here guys.

Yes, it'd be great for Yfm to go national!!! Maybe then 5fm could get back it's own identity.

You need to speak to the authority that deals with the broadcast licenses: ICASA (www.icasa.org.za) Posted on 25 Nov 2004 08:07
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Mzolisto Wamampela
I was old enough to throw some stones!!-
Really, I was old enough 2 know what was going on in this country... but that's not the point.

Talking to ICASA as an individual is more like trying to get hold of the State President's mobile phone number.

I promise you, one day Y-fm will become a national station but I know It's gonna be difficult bcoz Y is not a member of the SABC group. That's why it's gonna be quite a mission to get that license coz that's more like fighting against the current government. Posted on 25 Nov 2004 12:31
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dirk
no national license for yfm sadly-
yfm has tried for several years to get a national license. we were finally told this year by icasa that no regional commercial station will be given a national license. only 5 and metro have that privilege. yfm will however be allowed to apply for the expansion of its signal into some parts of the north of SA inclu parts of mpumulanga, northern province and the north west. this is likely to happen during the first half of 2005. we can also apply - probably in 2006 - for a license in either durban or cape town or both. these are lincenses independent of the joburg one and altho the brand could be the same - if we were successful - there would have to be seperate radio stations (like p4 in dbn and ct). yfm is planning to apply for the durban license only at this stage. Posted on 30 Nov 2004 12:05
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yabbat
Dirk, plz tell me more?-
Why are ICASA so stingy with licenses???
I would like to see TUKSfm go national - or even provincial.
Please, somebody, tell us WHY?????
Doesn't their stinginess mess with our "freedom of speech" and "freedom of expression through the media"? Posted on 30 Nov 2004 15:26
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Kross Fire
NO wayz-
If you ask Tuksfm to go provincial . I wanna know sumthin [ whose interest will that be serving ]. It's a kid asking for a bigger room to create more mess . Surely most peepz u raise their eyebrows regarding your request to ICASA. Posted on 14 Dec 2004 09:16
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Bettie Davies
Dirk I hope you read my message to AK-
I mentioned that this guy start using his own initiative by approaching the relevant people in his home town and organise a Radio Station which will be of Y calibre, not a copy but it must have it's own charateristic to suit the people of the place and himself. Posted on 1 Dec 2004 10:00
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Mzolisto Wamampela
We talk Yfm here, not a station with a Y calibre...-
Dirk I hear what u say, which is that CT youth or people might have to wait little longer before getting that priviledge. No that's sharp too coz good things come to those who wait.

Bette, look @ the heading and you'll know what I'm trying to say here. Thanks guys 4 opinions. Posted on 8 Dec 2004 10:39
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Kross Fire
Thumbs Up Dirk-
Being da stations CEO , thanx 4 clearing da air Dirk . U guyz did a wonderful by opening da station . I was there since it's inception . I even remember the first DJ who went on air at early hours of the morning at six to b precise , Sammy T playing a song by Bongo Maffin titled Makeba . To all those critics out there , SA need peeps like you to keep our heads think higher than it does . Can somebody pleez tell Metro FM and 5FM stop copying YFM . It has become boring the way they conduct themselves . OOh another thing to 5fm , pleez remove Zola and Unathi song called Sana Luwa. For your info the brotherman has a new album called Bhambatha at da moment YFM plays that Cd .

Don't take personal , it's just and opinion and a bit of good marketing strategy will do u good Posted on 14 Dec 2004 08:34
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smart
You are asking impossible questions-
It's incumbent upon you to contact the Independent Communications Authority of South Africa (ICASA), who are responsible for granting broadcasting licences. Yfm applied for a regional licence, and as such received one.

Someone might stand and say KayaFM should go national due to the diversity of the market it serves, but there are processes and procedures to be followed. There are currencly not enough frequencies for another national commercial radio station - get it?

And correction, ETV was never a regional channel. A national free to air licence was long endorsed by the first minister of Post, Broadcasting, and Telecomunications in 1995. Wherever you get your assumptions, you must think again.

visit www.icasa.org.za

Stop wining and connect yourself to the Internet and listen to Yfm online.

Smart Posted on 7 Jan 2005 12:07
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Zama
Metro FM sucks YFM deserves to go national-
Really when going to Jozi the one thing one can't wait for is to get tuned into yona ke yona. Whoever told the Metro FM joks that they are the hottest radio dj's must have been a stand up comedian. All they do the whole blessed day (from Glen to Bertha to Vusi, to Aza to Robert Marawa to Tboz to Beeno to Eddie Zondi), is gossip or tell us about their very boring lives which are supposedly of interest to us.

And oh have they all been abroad? Those joks are seriously gonna injure their toungues if they keep twanging the way they do. Or are these the three major requirements of being on Metro FM?
-be ugly at your best
-fake an american accent
-be able to yap as much as you can about absolutely nothing

Whoever has to ok YFM on going natinal has to help us cause we really do need some informative radio as the youth and clearly Metro is not doing a good job, or is it simply because it is so clear that Metro won't have any listeners at all if YFM goes natinal? Posted on 29 Jan 2005 20:41
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babe on wheels
Double standards-
For someone who thinks that the station sucks, you seem to know an awful lot about it, hell even I didn't know the whole day's line up Posted on 2 Feb 2006 07:45
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