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Reliable information on Radio in South Africa requested

27 Jan 2003 11:092 commentsBizLike
Can anyone assist me in finding case studies of campaigns launched on radio only - either retail, travel and transport, food beverages, health and beauty, business-to-business and Education.
I am researching the synergies between radio and other media and need to learn more about the strategies involved in radio campaigns.

Thank you in advance for your help!
 
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Try ...-
Visit www.wirelesscommercial.com or contact Philip Botha at the site who might be able to point you in the right direction. Posted on 28 Jan 2003 16:45
Adele
Might be a bit late...-
Check out ABC ulwazi (www.abculwazi.org). Specialists in educational and developmental radio from PSA's to documentaries to full length edu-drama series. Posted on 18 Sep 2003 07:36
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