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''They say that black people don't read...''
The most offensive radio ad I've heard in a very long time is currently being aired on Cape Talk, and probably other stations too.

It begins with a guy saying something like: "They say that black people don't read - so what if you put a black person in a book?" It is for, of all things, a Financial Mail publication on who's who in black business.

Firstly, I just don't get it. Is it meant to be funny? Cynical? Ironic? Clever? What does it actually mean? But mainly, how on earth can you start an advert with such a ghastly blanket racial stereotype? Anyway, who is "they" that say this?

The copywriter should be suspended. I can't believe the Financial Mail approved the ad. And the guy who did the voiceover should be ashamed of himself that he agreed to read it.

[14 Oct 2004 18:02]

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Comment on this
 
• Attention, attention - Arthur
    • very stupid - Njabs
        • Nothing to it... - nothingtoit
• But some still think it's true! - yabbat
• oh please - Dave
    • Who are They? - Caroline
        • All in the execution - Marmite
            • How does it feel? - Bob D
        • Open your mind - Bleeeeep
        • the reality is... - yabbat
    • Pressed your buttons
    • presto! - el duderino
• There's no excuse for dumb, naked racism. - Observer
• HEY CAROLINE IS THAT YOU? - WAYNE
    • Lets take these racists creatives to the BCCSA - Mosokobuns
        • What about irony? - Marmite
            • You call that irony? - JP
            • Attention catching - Mamokgadi
        • Get over it. - Black
        • disrepect... - bm
• DISGUSTING - DEE
• DISGUSTING - DEE
    • Good grief. Catch a wake up.
        • What has happened to the great ads
            • they get killed just lilke this one.. - z-man
                • then who the hell is buying BONA folks? - themba t
• Bona has 2.6-million black readers
• something in common - mkenya
    • listen! - Dave
• The Little White Book of Top White Business People - JJ
    • Okay so we do read.... - Zola
    • too sensitive - Kb
• the z generation - lebo
• Spot on - martin
    • White Liberals
        • Proud to be grey - Proud
            • bigger picture - om
• are "they lying" - el duderino
• Enough - Tebogo
• Maybe we should be asking other questions - Tuwi
• Feelings From A Young Girl - Tika
    • get over it - maj
• black people dont read - donny


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