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Research on industrial theatre as an industry

3 Sep 2003 14:3813 commentsBizLike
Is industrial theatre an industry or not, and how big is its market?
I want to find out more about industrial theatre, how big is the market, the service providers, who uses it in the market, is there a standard or related body regulating the service providers, etc.
 
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TJ
TMSA-
Try for comment from THEATRE MANAGEMENTS OF SOUTH AFRICA - www.tmsa.org.za

I'd say it's a very large unmeasured economic part of the industry indeed.

The audio/video service providers would agree - it's their business, but it's not categorised as performing arts and yet again the performers lose out with no security of employment from one gig to the next.

TJ
Artslink.co.za
www.artslink.co.za Posted on 5 Sep 2003 06:59
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PRISA
Industrial theatre as a communication tactic-
Certainly the public relations and communication professionals use industrial theatre as a tactic for getting messages across to selected target audiences. It is a most effective way of reaching audiences, particularly when it is participative. In my experience the industrial theatre programmes I have seen, have been energetic and audience participative and create an environment for "buy-in". They certainly form part of the public relations and communication professional's repertoire of practical tactics to build relationships and get messages across.
Margaret Moscardi, executive director, PRISA Posted on 5 Sep 2003 14:04
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Eugene Du Plessis
Industrial Theatre-
Not many companies use this medium as a marketing tool, this can help the struggling artists not always in work actors, singers and dancers.

Because we are not promoting sport, the word theatre and arts are difficult to sell to companies.

I have presented many theatrical shows as part of the industrial theatre arena, maybe the terminology is wrong?

We have also used it very effectively as a company road show tailored to the company's needs and desires.
Specially written pieces words and music.

WoW Factor Posted on 28 Oct 2003 00:00
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vinxe
yes and it's a gold mine-
i have explored this tool in giving answers to some proposals from educational institutions. so far i have helped with the use of industrial theatre as a sole communications tool to approach prospective students for computer and other colleges in my area and turn them into clients for my clients.

it's attention getting but when using this tool u must be very careful. you dont get every one in your target market used to it. u must save it to last. use different techniques. i am afraid u will need a little bit if theatre noledge to use it effectively for a long time.

it is a going to be a hype that will dye out quickly if not used carefully. (MA. IMC Student Uni FS) Posted on 9 Mar 2004 18:45
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vinxe
Change-
Since this comment i have received a lot of proposals and helped a lot of people but e few things have changed since then i am now in a company and my email is vincentnk@absa.co.za my number remains the same so it can be used to reach me. Posted on 29 Mar 2006 14:38
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sue
industrial theatre-
write to me at the above address if you want to know more Posted on 4 Jun 2006 20:01
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Please help this desperate child!!!!-
Good day sue,

My name is Christ and I am currently studying Drama at T.U.T.
We have been assigned a project, the subject being- Industrial and community theatre.Yesterday, Today and Tomorrow.

If you have any info on the birth of Industrial theatre, please share.

I thank you for your time,
Christl Posted on 14 Jul 2008 10:03
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lali
image theatre\ industrial theatre-
hi i have a great interest in image theatre and this has resulted in me researching on the use of image theatre in the business sector for my masters paper. i have found some really interesting writtings on industrial theatre\organisational theatre\corporate theatre.i have found it very challenging to find writting on companies in south africa that use image theatre as a dramatcic device especially on its own. if there is anyone who practices using image theatre i would really love to speak to them about their experiences .i am also looking for a company where i can hold a 6 session long workshop where i intend to use image theate as tool of facilitating dialogue about issues pertainging to the organisation as part of my reasearch. any assistance would be greatly appreciated. my email adress is n.dangazele@gmail.com Posted on 1 Aug 2008 23:24
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Sue Melvill
Industrial theatre-
Rick and Sue Melvill are the founders of Industrial Theatre.
You can speak to Sue at Unplugged Communications - see their website for contact details Posted on 22 Feb 2011 15:05
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sypha
good question-
in fact i have been asking the same sort of question, except, how does one get involved in it? Posted on 12 Sep 2007 18:02
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Lurinda
WE CAN MEASURE, YES WE CAN-
I work for an industrial theatre company called The Learning Theatre Organisation. It is headed by 3 experienced individuals: a very well known SA actor; an OD specialist; and Industrial Psychologist. I am currently their project manager, but I have a qualification in drama and in industrial psychology. We have measured and can measure our industrial theatre productions. I think the difficulty of measuring industrial theatre per se is that of variability. Each product varies depending on outcomes, content, theatrical form, etc. Therefore I think it is not necessarily easy to measure the overall effectiveness or impact, but rather to measure the effectiveness or impact of a specific production on a very specific audience. Then the contexts can be compared and scientific deductions can be made from it. Hope it answers your question to some extent... :) Posted on 19 Oct 2010 20:29
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Tiro Venter
The ART of Corporate Communications-
I have personally been involved with Industrial Theatre for the past 11 years, at first as an Actor, and I have now become a Writer, Director as well as a Producer of Industrial Theatre. It is indeed an Industry. As far as being regulated, I am not so sure, since the whole Acting Industry is not so regulated. My company, StageFright cc, specializes in Industrial Theatre and a big share of our business is from Industrial Theatre. Posted on 1 Mar 2011 15:16
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Tiro Venter
The ART of Corporate Communications-
I have personally been involved with Industrial Theatre for the past 11 years, at first as an Actor, and I have now become a Writer, Director as well as a Producer of Industrial Theatre. It is indeed an Industry. As far as being regulated, I am not so sure, since the whole Acting Industry is not so regulated. My company, StageFright cc, specializes in Industrial Theatre and a big share of our business is from Industrial Theatre. Posted on 1 Mar 2011 15:17
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