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SMS Advertising

16 Mar 2003 01:5826 commentsBizLike
It's an idle Sunday and suddenly your phone beeps at you. You read the message and you're greeted by an advert for some obscure club you have never heard about let alone opted in for their one million ads a week sent to your private cell number!
I certainly don't like these types of SMS ads and also finding out how to remove yourself is like tracking a spy. No contact details - leaving you to perhaps actually visit the club to complain, if you can find that as well.

I believe SMS advertising has it's place but where you select what you want to get, how often and most important of all - if you want to receive them.

What's your take on SMS advertising?

 
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Jo-Anne Doyle
SMS Advertsing-
I find it invasive - particularly when the message comes through in the middle of the night.

Another example which highlights the misuse of this mode of advertising: Over Christmas, I received a SMS from Old Mutual. I cannot quote verbatim but it went along the lines of: We at Old Mutual wish you a good festive season - but don't forget to make sure you have enough money in the bank to cover your debit order.

!!! Need I say anymore.

It is a rough diamond at the moment that will take a lot of polishing

Jo-Anne Posted on 17 Mar 2003 14:52
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Steve
The Real Problem-
As a communication medium sms is an absolute winner. It's cost effective, efficient and personal. We must remember the sms' that we receive and actually want. Sms can be very informative.

The problem lies in data base exchange. We are betrayed by those that we have entrusted our personal details to. Let's be honest, it's not often that that happens. Posted on 18 Mar 2003 09:41
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erik
sms advertising-
Once again if SMS, as with other forms of one on one advertising forms, was done with permission it would be acceptable as you have enterd into an agreement to participate other than that it is a clear invasion of privacy. Advertiser should also learn that clever advertising could be more effective on a personal one on one basis. Rather engage the recipient and add value to his or her or its free time. Humor and entertainment are often the vehicles for achieving this. Ask me, engage me and entertain me. Posted on 18 Mar 2003 16:53
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:-)
yeah right ....-
I think you should read the sms again as im sure no company in their right mind would send an sms to a client or prospective client that contained the words you wrote, is this not just an example of extended client service as somewhere along the line you must have provided them with your number ??? i do however concur with your comments about it being invasive and down right irritating but i think we should get the facts straight befor putting fingers to keyboard ......... dont you ,,,,,,,,, ??? Posted on 13 Jan 2004 07:42
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JRV
Hammering-
It's good that it come once but when it's accelerate it looks that baalls r hammering on the forehead. Posted on 8 Mar 2005 16:00
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Kerry Johnson
SMS Junkmail-
I am of the opinion that unsolicited sms advertising should be illegal - it's intrusive, unwanted, and as pointed out, virtually impossible to track.
Putting oneself on a mailing list, for example Edgars or Damelin have such mailing lists, is a different matter - you are inviting information, but having one's sms inbox cluttered with junkmail, just as your postbox, email inbox, and work post are, is an invasion of privacy and a waste of time, energy and money!!! Posted on 17 Mar 2003 14:55
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Davy Ivins
Visit www.smscode.co.za for an industry solution-
The Marketing Federation of SA, together with the cellular networks and SMS service providers have collaborated on a SMS Code of Practice and a facility to unsubscribe from SMS lists / voice complaints.

Have a look at http://www.smscode.co.za Posted on 17 Mar 2003 18:42
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Joe Everyman
Nice but backwards-
That's very kind of them but why should one have to unsubscribe when they never subscribed in the first place? Isn't that a little backwards. This is almost as bad as getting unsolicited products in the mail and then threatened to be billed if the item is not returned within a specified period. Honestly, can't advertisers just leave people alone. Do we have to be invaded from every angle with every medium at all times! Posted on 18 Mar 2003 12:10
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alan white
unwanted sms messages-
hi can you advise me on how stop sms messages just found i have been chared £1.27 per message i never asked for these messages in the first place ,i have tried replying with a text message saying stop but they keep on coming Posted on 30 Jun 2007 19:18
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Have you counted the time you waste erasing the little buggers-
I get loads, some I asked for, most not. it takes probaly 20 minutes a day to get rid of them. That is crazy. I wish i could bill my time out. Nice idea at the time. Posted on 17 Mar 2003 23:14
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Christelle
Unsolicited is illegal - follow it up-
SMS advertising is now only legal if you have given consent - i.e. signed up and given permission to receive the messages. Go to the website mentioned earlier - you can track where messages come from and report unsolicitated mail. All 3 networks have agreed to the SMS code, so protect yourself against unwanted messages! Posted on 18 Mar 2003 08:17
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mangagirl
SMS unsolicited is 'spamming' case-closed-
I was the victim of unsolicited mails from playuklottery.com and of course there's no use replying to these as it just goes into a mailserver. Eventually I emailed them [still didn't remove me], phoned them [still they kept coming] and eventually threatended legal action with a complaint lodged with ASA (miraculously the SMS's stopped and an emailed apology followed).

Be a vigilant consumer and don't take this s-it lying down!! They are GREAT if you asked for them or they are of some use to you [example FNB notifying you of every purchase which is free] and conversely they are the PITS of the universe if you keep getting news on the Edgars Red Hanger Sale several times in one day. Posted on 18 Mar 2003 11:32
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invasion of privacy-
i absolutely do not like these sms, as some companies/party organisers give out their database to other people you have no idea about. it truly is an invasion of one privacy as you tend to use your cellphone for business. Posted on 18 Mar 2003 12:00
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Justine
Irritating-
I find this kind of marketing totally invasive and irritating. I have often received sms's of this nature at 6am or 11pm, which makes me want to avoid the product advertised at all costs. Posted on 19 Mar 2003 10:29
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Sam I Am
STOP INVADING MY SPACE-
Where the hell do they get my number from? Posted on 28 Mar 2003 12:51
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Arthur C. Van Wyk
cell numbers-
unlike email addresses...
cellphone numbers are not difficult to GUESS at all...

ever thought of that.. Posted on 26 Mar 2004 16:54
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Informer
Many places!-
This website actually sells a hummongous cell phone database:
http://www.liveadvertiser.com/Cell_Phone_List_For_Sale/index.htm Posted on 18 Dec 2005 02:54
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airquace staff
i agree-
On the spamming of SMS around in the industry. Being in the software provider myself for such usage, I've come across unethical companies who sells mobile numbers databases together with their SMS Marketing Software.

At least ours is better, we only sell the program. :) Its more meant for current customers anyway. (If you are insterested, http://www.airquace.com) Posted on 15 Sep 2004 13:07
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Here is the cell numbers to go with the spam software-
You can see for yourself!!!!!!!!!
http://www.liveadvertiser.com/Cell_Phone_List_For_Sale/index.htm Posted on 18 Dec 2005 02:56
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SMS Opt in is the only way to go-
I agree that unwanted SMS MSGS are annoying. Opt in lists are the only way to go. When you have requested the info to be sent to you, or it is a notification system that has sponsors and advertisers that way. Check out the following site for more info on SMS. www.myenetworks.com Posted on 17 Jan 2005 17:40
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Wayne
And don't reply!!-
Some of these numbers carry very expensive preium rates for SMS's so when you reply to tell them where to stick their SMS you get billed R30 or more for your efforts Posted on 11 Feb 2005 12:27
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Graeme
Adverts in Voicemail SMS's-
How would you feel about seeing an advert pasted into a voicemail notification SMS? Would it bug you? Or would you not mind, seeing as your Voicemail notice is a free service from your host network? I would be interested in your comments please. Posted on 13 Jul 2007 17:16
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SPAM SMS vs Sponsored Service-
Hi everyone, I agree with you all that unsolicited SMS is very annoying. Its very interruptive when u receive an SMS and its just an advert, and then it arrives at some unearthly hour of the night.

But what would you feel about adverts being put into Voicemail notices, Prepaid Balance Inquiries and Prepaid Topup Notices?

I realise this is an international forum so let me clarify the above message types so we can get and exact answer, and thanks in advance for taking the time to respond!

Voicemail Notification - your network advises you by SMS you have new voicemail waiting.
Prepaid balance inquiry - you request your account balance from the network (by SMS, USSD[ie *123#], IVR[dial 555])
Prepaid topup notice - when you recharge your account and add airtime, the network message you and says you have X amount of airtime.

What do you feel would make adverts more acceptable? Is permission marketing the only way? Or would it annoy people less if the networks inserted adverts into the above message types?

Thanks again everyone, especially bizcommunity for allowing this discussion. Posted on 13 Jul 2007 17:26
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wasim m
SMS is most eficient and reliable medium-
We all agree that sms spams are a big menace and Messaging
companies should discourage it. Global messaging companies like
bSmart (www.bsmart.in) do not offer database and are against sms
spamming. They help organizations in their goal of communicating and
alerting customers or employess through SMS. Posted on 25 Mar 2010 12:19
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wasim m
SMS is most eficient and reliable medium-
We all agree that sms spams are a big menace and Messaging
companies should discourage it. Global messaging companies like
bSmart (www.bsmart.in) do not offer database and are against sms
spamming. They help organizations in their goal of communicating and
alerting customers or employess through SMS. Posted on 25 Mar 2010 12:33
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Neelkamal
Bulk SMS-
If you are looking for cheap rate bulk sms services, and for a good quality service then please feel free to contact us , we would be glad to serve you the best.

neel.shreeweb@gmail.com

http://www.shreeweb.com Posted on 29 Sep 2010 13:07
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