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Presenting creative ideas during pitches
A Cape-based medium sized FMCG company recently asked a few agencies to pitch. Problem is, they insisted on seeing creative work/ideas during the pitch. One agency would get the account but would have all these ideas to work with.
Is there not a better way to do pitches?
What is the norm?
[24 Nov 2006 13:58]
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the client needs to pay for the pitches
- gavich
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