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Ford rugby field?
Our population is 80% football crazy and only 20% rugby fanatics and yet Ford's latest TV ad targets the 20%?

The latest Ford TV ad features a man and his pregnant wife gazing over a rugby field that the husband has built in the veld, and she says to him, "But what if it's a girl?"

Forgive me if I've got it wrong, but there's been a massive shift in the last few years in terms of who has disposable income, and it's not the white ous who enjoy their rugby! If Ford wants to sell macho 4 x 4's or whatever, they've got to do their homework and find out who's got the bucks!

[10 Jul 2006 17:01]

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Comment on this
 
• Not alienating it's current market? - Just guessing
• Oh, please... - Savannah
    • Sifiso - where are thos stats from? - Donna
        • is that the furthest u could think SIFISO? - dosky
• Ni$$a please... - The Watcher
• Not so sure it is a rugby field
    • Imagine an average ad - Franklin
• Really!!!!! - Irritated
    • Relevance over stats - ???
• Show me the farmer - Growlinc
• Ridiculous! - Amazed
• Ford trying....... - Cules
• I thought I was the only one... - Vuyo
    • STOP COMPLAINING!!!! - kopstamp
• Only one third of those earning more than R10,000 per month are interested in soccer. (AMPS2005 6m) - Writerboy
• Pimp my veld - Kushushu
• Get over it
    • wd
• huh? - Annee
• It's not the white ous???? - Freeman
• Southern Hemisphere ? - Diggers
• Anyone know who does the music?? Email me please - Heidi
• Sifiso - adguy
• Its all good - Wim
• They call it TARGET MARKETING!!! - ZAF
• Ford in New Zealand - The Biscuit
• you lack understanding my brother - adguy2
• Ford is leveraging its investment in rugby - Anthony
• OMH - Ford Fan
• rugby vs soccer players - Rugbyfan
• No, Sifiso... no,no no. - yabbat


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