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Who decides if a creative idea is brilliant? Surely it's up to the consumer?
A number of leaders in advertsing judge various ads and determine which ads deserve awards. But, shouldn't the figures count?

How well is the product selling due to the ad in question? Has the ad caused the product to sell awesomely well? Too often, the one director will love a specific ad whilst another director will find the same ad pitiful. I think the real proof that an ad works is when an ad actually sells!

Forum created by Perhpas

[22 Jul 2008 14:40]

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• 'think so 2 - Ms Logik
• Award shows. - Leftbrain
    • Ads that sell should win awards - Duh!
• How do you measure those sales accurately? - burntmytongue
    • Ads create awareness - If there's a good offer a good ad will help sell it! - Yuppie
    • Sales are measured by sales people... - My word
• selling power - arthurficial intelligence
    • looking at Sales is a narrow approach - Fresh
        • Sales as in: Did advertising allow the product to sell well - Read Carefully
• Uuuh... NO!
    • Consumers Count - which means Sales count - Consumers Count!


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