Sites: Africa, Marketing, Medical, Retail
Marketing community of South Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Africa> Southern Africa, South Africa
Forums Submit a forum
Related Forums
CRM Forums
More forums...


Loerie CRM froth
Scanning the categories for the new, improved and sunblocked Loeries, we notice that CRM has been dropped from the entry list. What remains are those cobweb encrusted Direct Mail ads and junk mailings over which the judges will no doubt mainfully remain awake while assessing which Outsurance offer out-pulled another. Shame on them.

What is bewildering is that CRM should be dropped at all.

Junk ads and mailers are undoubtedly the DM of yesteryear. When one considers that award-winning CRM requires the complexity of a database, gorgeously abundant creative, fabulous events, consumer inteaction and a measurable return on investment, perhaps it is all too much for a judge.

Or have we returned to an era when results don't matter? Just give us a sexy headline and we can all bugger off to the beach!

Sadly the Loeries will be somewhat sobering this year without the massed outpourings of Johnnie Walker, Bell's and Captain Morgan. Can't wait to see what wins Dimensional mail (including multi-dimensional mailing with samples or pop ups).Make of it what you will.

[1 Jun 2005 13:43]


 SEND TO A FRIEND  |   PRINT


 
Comment on this
 
• Re-think the format - Judges not
    • The AV Category - Cedric
• Sourcio.com - Armas

Share this page (Tell me more)


 





Africa's leading daily advertising, marketing and media news resource for the industry!









Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet