SUBSCRIBE|SUBMIT NEWS|CONTACT US|ADVERTISE & RATES| SOUTH AFRICA

Subscribe

free to biz newsletters

Bizcommunity.com - Daily Marketing & Media news
Marketing & Media
Research forums

Categories

Partners

Special sections

Lifestyle

Archives

In the news

Enquire about a company press office

Research on industrial theatre as an industry

3 Sep 2003 14:3813 commentsBizLike
Is industrial theatre an industry or not, and how big is its market?
I want to find out more about industrial theatre, how big is the market, the service providers, who uses it in the market, is there a standard or related body regulating the service providers, etc.
 
More options
BizLikeAdd to my favouritesSend to a friendPrint
< Back 
TJ
TMSA-
Try for comment from THEATRE MANAGEMENTS OF SOUTH AFRICA - www.tmsa.org.za

I'd say it's a very large unmeasured economic part of the industry indeed.

The audio/video service providers would agree - it's their business, but it's not categorised as performing arts and yet again the performers lose out with no security of employment from one gig to the next.

TJ
Artslink.co.za
www.artslink.co.za Posted on 5 Sep 2003 06:59
LikeReplyReport
PRISA
Industrial theatre as a communication tactic-
Certainly the public relations and communication professionals use industrial theatre as a tactic for getting messages across to selected target audiences. It is a most effective way of reaching audiences, particularly when it is participative. In my experience the industrial theatre programmes I have seen, have been energetic and audience participative and create an environment for "buy-in". They certainly form part of the public relations and communication professional's repertoire of practical tactics to build relationships and get messages across.
Margaret Moscardi, executive director, PRISA Posted on 5 Sep 2003 14:04
LikeReplyReport
Eugene Du Plessis
Industrial Theatre-
Not many companies use this medium as a marketing tool, this can help the struggling artists not always in work actors, singers and dancers.

Because we are not promoting sport, the word theatre and arts are difficult to sell to companies.

I have presented many theatrical shows as part of the industrial theatre arena, maybe the terminology is wrong?

We have also used it very effectively as a company road show tailored to the company's needs and desires.
Specially written pieces words and music.

WoW Factor Posted on 28 Oct 2003 00:00
LikeReplyReport
vinxe
yes and it's a gold mine-
i have explored this tool in giving answers to some proposals from educational institutions. so far i have helped with the use of industrial theatre as a sole communications tool to approach prospective students for computer and other colleges in my area and turn them into clients for my clients.

it's attention getting but when using this tool u must be very careful. you dont get every one in your target market used to it. u must save it to last. use different techniques. i am afraid u will need a little bit if theatre noledge to use it effectively for a long time.

it is a going to be a hype that will dye out quickly if not used carefully. (MA. IMC Student Uni FS) Posted on 9 Mar 2004 18:45
LikeReplyReport
vinxe
Change-
Since this comment i have received a lot of proposals and helped a lot of people but e few things have changed since then i am now in a company and my email is vincentnk@absa.co.za my number remains the same so it can be used to reach me. Posted on 29 Mar 2006 14:38
LikeReplyReport
sue
industrial theatre-
write to me at the above address if you want to know more Posted on 4 Jun 2006 20:01
LikeReplyReport
Please help this desperate child!!!!-
Good day sue,

My name is Christ and I am currently studying Drama at T.U.T.
We have been assigned a project, the subject being- Industrial and community theatre.Yesterday, Today and Tomorrow.

If you have any info on the birth of Industrial theatre, please share.

I thank you for your time,
Christl Posted on 14 Jul 2008 10:03
LikeReplyReport
lali
image theatre\ industrial theatre-
hi i have a great interest in image theatre and this has resulted in me researching on the use of image theatre in the business sector for my masters paper. i have found some really interesting writtings on industrial theatre\organisational theatre\corporate theatre.i have found it very challenging to find writting on companies in south africa that use image theatre as a dramatcic device especially on its own. if there is anyone who practices using image theatre i would really love to speak to them about their experiences .i am also looking for a company where i can hold a 6 session long workshop where i intend to use image theate as tool of facilitating dialogue about issues pertainging to the organisation as part of my reasearch. any assistance would be greatly appreciated. my email adress is n.dangazele@gmail.com Posted on 1 Aug 2008 23:24
LikeReplyReport
Sue Melvill
Industrial theatre-
Rick and Sue Melvill are the founders of Industrial Theatre.
You can speak to Sue at Unplugged Communications - see their website for contact details Posted on 22 Feb 2011 15:05
LikeReplyReport
sypha
good question-
in fact i have been asking the same sort of question, except, how does one get involved in it? Posted on 12 Sep 2007 18:02
LikeReplyReport
Lurinda
WE CAN MEASURE, YES WE CAN-
I work for an industrial theatre company called The Learning Theatre Organisation. It is headed by 3 experienced individuals: a very well known SA actor; an OD specialist; and Industrial Psychologist. I am currently their project manager, but I have a qualification in drama and in industrial psychology. We have measured and can measure our industrial theatre productions. I think the difficulty of measuring industrial theatre per se is that of variability. Each product varies depending on outcomes, content, theatrical form, etc. Therefore I think it is not necessarily easy to measure the overall effectiveness or impact, but rather to measure the effectiveness or impact of a specific production on a very specific audience. Then the contexts can be compared and scientific deductions can be made from it. Hope it answers your question to some extent... :) Posted on 19 Oct 2010 20:29
LikeReplyReport
Tiro Venter
The ART of Corporate Communications-
I have personally been involved with Industrial Theatre for the past 11 years, at first as an Actor, and I have now become a Writer, Director as well as a Producer of Industrial Theatre. It is indeed an Industry. As far as being regulated, I am not so sure, since the whole Acting Industry is not so regulated. My company, StageFright cc, specializes in Industrial Theatre and a big share of our business is from Industrial Theatre. Posted on 1 Mar 2011 15:16
LikeReplyReport
Tiro Venter
The ART of Corporate Communications-
I have personally been involved with Industrial Theatre for the past 11 years, at first as an Actor, and I have now become a Writer, Director as well as a Producer of Industrial Theatre. It is indeed an Industry. As far as being regulated, I am not so sure, since the whole Acting Industry is not so regulated. My company, StageFright cc, specializes in Industrial Theatre and a big share of our business is from Industrial Theatre. Posted on 1 Mar 2011 15:17
LikeReplyReport
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Submit a Forum

Top stories

ANC calls for City Press ad boycott
Media firms lobby JSE on results plan [Trevor Neethling]
City Press drops 'The Spear'
 Ever-shrinking personal networks and the value of the "inner circle" [Mongezi Mtati]
More Top stories news...

Industry news

More industry news...

Community activity

  • Adrian Coetzee Creative Director at VS Creative Coordinators created a profile
    23 minutes ago
  • Cailin Gibson Journalist created a profile
    1 hours, 7 minutes ago
  • David Charles Dyllan Taylor Administrator created a profile
    3 hours, 8 minutes ago
  • Dax Barker Managing Director at Dalo Group (Pty) Ltd created a profile
    3 hours, 53 minutes ago
  • Frank Ayim Damptey Chief Executive Officer at Tata Beverages Company Limited created a profile
    5 hours, 27 minutes ago
  • Marcel Rossouw Owner at Molasses created a profile
    6 hours, 43 minutes ago
  • Nhlanhla Brian Mdima teacher created a profile
    6 hours, 44 minutes ago
  • Samukelo Mahlalela Sound Engineer, Composer, Jingle writer created a profile
    6 hours, 50 minutes ago
  • lillian mohale HARD WORKING STUDENA AT THE UNIVERSITY OF LIMPOPO created a profile
    8 hours, 8 minutes ago
  • Dane Torode Dane Torode Multimedia Design & Illustration created a profile
    8 hours, 18 minutes ago
  • Sandy Mays Owner and founder of Blue Juice Design graphic design and communications agency created a profile
    8 hours, 27 minutes ago
  • Courtenay Carey Marketing and Brand Manager at Thiela Image created a profile
    9 hours, 22 minutes ago
  • Allana Widdison Event Management at Oakfield Farm created a profile
    9 hours, 24 minutes ago
  • sacha weber French Art Director&Supervisor, Illustrator&Designer created a profile
    9 hours, 33 minutes ago
  • Leon Marais Customs Expert at N.C. International Trade Corp. created a profile
    9 hours, 55 minutes ago
  • maxon gwijane Hotel Manager at Sun International created a profile
    9 hours, 57 minutes ago
  • Shaun Brickell Managing Director at Umlilo created a profile
    10 hours, 24 minutes ago
  • Thatelo Mahlatsi Student Assistant at University of the Free State created a profile
    10 hours, 33 minutes ago
  • Yarnall Rick Project Manager at FitSost created a profile
    11 hours, minutes ago
  • titleseo service TitleSEO.Com created a profile
    11 hours, 7 minutes ago
  • Peter Veazey Air Ambulance and Air Ambulance repatriation at Air Ambulance Internationa created a profile
    11 hours, 25 minutes ago
  • karabo Phosa Intern Communications at Iphulomedia created a profile
    11 hours, 46 minutes ago
  • Cheryl Berger Executive Personal Assistant created a profile
    12 hours, 22 minutes ago
  • k p Mac Technician at B + B Sandton Garden Stay Over created a profile
    12 hours, 45 minutes ago
  • Deon van der Westhuizen created a profile
    13 hours, 2 minutes ago
More activity|Industry wall|My newsfeed
Advertise & RatesMy AccountSubmit job ad
Contact UsSubscribeList company
Submit newsCreate profileSubmit event
Contribute articleMy CVSubmit gallery
Press office signupRecruiter signupMore...
Follow us:


Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phone

Invite

Tell a friend about us

CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | | +27 (0)21 680 3500 | +27 (0)11 612 3003

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2012. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.