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Alexander Forbes Insurance (AFI) using Tshwane Metro bills in marketing

11 Oct 2010 10:441 commentsBizLike
AFI has its product brochure inserted in the same envelope as the City of Tshwane Metro bills
Thousands of residents/ratepayers are fed up with the City of Tshwane's billing problems and its employees lack of customer care skills yet Alexander Forbes Insurance, most likely for a fee, associates itself with this municipality to market its products. Surely the negativity people harbour towards the Council will be extended towards Alexander Forbes Insurance ... unless there's some over-riding marketing reason that the Metro bills are chosen as a marketing vehicle. What do others think?
Forum created by Tony Peters
 
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    DB
    People differ-
    I think what you see as a bad thing someone else might not. They could also be trying to have a positive influence on the municipality?
    Do YOU harbour negative feelings toward AFI because of the association? Or do you identify that corporate associations don't "maketh the man" Posted on 12 Nov 2010 17:41
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