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Copy Cats Know No Limits

30 Nov 2011 16:301 commentsBizLike
Stifled creativity in the advertising industry - what's with the copycats?
The financial services industry seems to be flooded by copycat adverts appearing mainly in print media. One well-known investment company ran a rowing sport advert - where the oars move in a synchronic fashion - a sport favoured by British and American athletes, known as regatta in some parts of the sporting world. This company also ran an orchestra advert, which illustrates its core business as a multi-manager. Two other companies, major players within the financial services, have run similar adverts within 18 months. Is it a case of lack of talent and stifled creativity in the advertising industry? Or, simply a case of making a quick buck? As clients, how observant are we of the trends, let alone cognisant of our competitors in the marketing and media space?
Forum created by Zwile Nkosi
 
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Janine Venter
I agree with your views on "copycats". Sad but true. I don't think that the problem is "a lack of talent" but rather under-developed talent and stifled creativity. Companies will have to invest in individual growth in order to find something unique to give them the competitive edge. Posted on 20 Jan 2012 10:24
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