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CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Copy Cats Know No LimitsStifled creativity in the advertising industry - what's with the copycats? The financial services industry seems to be flooded by copycat adverts appearing mainly in print media. One well-known investment company ran a rowing sport advert - where the oars move in a synchronic fashion - a sport favoured by British and American athletes, known as regatta in some parts of the sporting world. This company also ran an orchestra advert, which illustrates its core business as a multi-manager. Two other companies, major players within the financial services, have run similar adverts within 18 months. Is it a case of lack of talent and stifled creativity in the advertising industry? Or, simply a case of making a quick buck? As clients, how observant are we of the trends, let alone cognisant of our competitors in the marketing and media space? Forum created by Zwile Nkosi
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