Sites: Africa, Marketing, Medical, Retail
Africa's leading daily advertising, marketing and media news resource for the industry!
Marketing community of South Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Africa> Southern Africa, South Africa
Forums Submit a forum
Advertisement:
Related Forums
Advertising Forums
More forums...


SL Magazine
Latest feature
With style
Any feature in any magazine must comprise two crucial components if it is to have any chance of being read and then attract ... read more
Visit SL Magazine's featured page for more
Chicken-Licken's marketing drives not working
There's something wrong with Chicken-Licken's marketing initiaves- they just don't cut it.

I wonder if it's a monopolisation issue by KFC that contiually sees Chicken-Licken's adverts turning into a flop. But then again, you have a Chicken fast food brand like Nandos, who are KFC's competitor (arguably so) really cracking it. One would expect that a brand as old as Chicken-Licken would be a market leader by now.
We grew up knowing Chicken-licken as well-known brand (during the times of uSdumo and Tinny (and may his soul rest in peace), but now it is hardly visible.

Please help me figure this out, are they struggling with marketing or is it a brand positioning issue? Is the brand redeemable or should they just pull out of the market?

A case in point: Look at their current 'you've been served" TV Ads....they are not appealing.

Forum created by Bongi

[26 Jun 2008 13:15]

 SEND TO A FRIEND  |   PRINT

 
Comment on this
 
• but you remember them - mm
• I beg to differ... - Tooseday
    • And they should improve their service - Lerato
• Marketing - eezee
• Thanks guys...
    • Jah hey... - Lebza
• Funny - PJ
• In-store does not live up to TV promise - Blaqfli
• Position and service
• Not their fan, meat too salty and spicy - Lee
• Ads are fresh for the category. - burntmytongue
• creativity not enough - arthurficial intelligence
• REDESIGN - kayrab
• I love it! - eiger


Share this page (Tell me more)


 















Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet