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Gillian Rightford's CV is a mix of marketing, advertising, and management. A former Group MD of Lowe Bull, she started Adtherapy (www.adtherapy.co.za), a consultancy that talks to agencies and marketers about all things advertising. Her mantra is 'to rid the world of bad advertising'. The rationale behind Adtherapy is 'better skills, better relationships, better results'. Adtherapy looks at enhancing these areas - mastery of skills; productive client/agency relationships; outstanding & effective creative output.
Gillian Rightford's CV is a mix of marketing, advertising, and management. A former group MD of Lowe Bull, in 2007 she started Adtherapy (www.adtherapy.co.za), a consultancy that talks to agencies and marketers about all things advertising.
The company specialises in relationship and skills development in the advertising sphere for marketers and agencies, offers strategic business consulting in and around advertising issues, as well as leadership mentoring/development for executives in the communication industry. It aims to help marketers optimise their advertising through understanding creative and how to work with agencies, as well as helping agencies up-skill and position themselves to be most effective.
Adtherapy offers a one-day course for agency MDs concerning business building strategy, reputation management, and personal stress management. It also does executive workshops on creative literacy, account management magnificence and anything else, as well as agency Interventions, rules of engagement and general consulting to marketers and ad agencies.
Gillian also lectures in advertising and marketing communications at the School of Management Science at the University of Cape Town and runs a beauty brand, Moya, as well.