The African Experiential Marketing Summit is the best industry event in Africa for experiential and sponsorship marketing. The objective is to provide marketers and advertising agencies with a better understanding of marketing through experiences, rather than relying solely on the more traditional mediums (television, radio, outdoor, etc) in their marketing campaigns. It aims to offer insights, learnings and best practices through experiences of respected marketers and marketing campaigns, illustrating how carefully crafted experiential strategies can and have been successfully implemented.

Together with a range of other speakers (go to www.exsummit.com for full agenda), the summits content will cover:
Customer experience management
Advocacy and experiential marketing
Creating brand connections
Managing the media landscape
African communications
Sponsorships

Venue

Date: 03 September 2008
Location: Montecasino, Johannesburg

Company name: Exp