Reaching local and national press through print, electronic media and internet is crucial to the success of a campaign but few companies know how to do this correctly.

Content: We will look at ideas and concepts that are integral to the development of a success public relations campaign from the planning phase to the desired end result, with emphasis on successfully reaching the media. By examining the successes and failures of real public relations campaigns we will determine the key areas of focus when planning campaigns.

These include:

• Identifying specific media for your campaign
• Drawing up focused and relevant press lists
• Creating a worthwhile ‘readable' press kit that the media can really use
• Finding and giving correct statistics
• Setting up interviews for media
• Organising case studies

Practical component: This ‘split' two day course will require each delegate to prepare a media plan to workshop on the second day of the course.

Course convenor: Award-winning journalist and author Marion Scher has been one of South Africa's top freelance journalists for the last 20 years, writing for many leading publications such as Fair Lady, True Love, Cosmopolitan, Style, Men's Health and Sunday Times Lifestyle to name a few. For the last 14 years she was Head of Journalism Studies at Allenby Campus, (now Damelin) Bramley and an editorial trainer for the Magazine Publisher's Association.

Venue

Date: 03 June 2008 to 08 June 2008
Location: Greenside, Johannesburg
Cost: R3750 00

Contact: Marion Scher
Company name: Media Mentors
Telephone number: 082 467 6046
Email address journo@icon.co.za