Copywriting is the art of translating a marketing need into a compelling message. It's about ideas as much as it is about words. And more. Copywriting encompasses everything from traditional newspaper and magazine advertising to brochures, leaflets, flyers, billboards, TV ads (not forgetting those memorable infomercials!), radio ads, email ads, web pages, promotional material, press releases, direct marketing letters, etc.

Who should attend?
This course is aimed at anyone considering a career as a copywriter, journalists thinking about developing their creative abilities, people who write for the internet, people responsible for producing marketing material for their companies or organisations.

Admission requirements
While some writing experience would be to your advantage, no previous advertising or marketing experience is required. You should have good basic writing skills and a good understanding of the English language. The only prerequisites are an open mind, a thirst for knowledge, and an ability to work to deadlines.

Venue

Date: 02 June 2008 to 30 June 2008
Location: City Varsity Newtown, Johannesburg
Cost: R3500

Contact: Oyama Dyosiba - Brand Manager
Company name: CityVarsity
Telephone number: +27 11 634 9840
Email address oyamad@cityvarsity.co.za