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A comprehensive programme that includes an overview of the SA FMCG trade environment, including comparative insights into the major retail and wholesale players.

Understanding your key accounts - who they are, how their businesses are structured, their current trading and marketing strategies -is fundamental in today's trading environment. Knowing your customer and trends at play in the trading environment will assist you in developing the collaborative relationships you need to operate as an effective member of your team and to position your business as a first-class supplier to the industry.

Venue

Date: 29 April 2008 to 30 April 2008
Location: Spar Academy, Durban

Contact: Michelle Caskie
Company name: Trade Intelligence
Telephone number: +27313032803
Email address michelle@tradeintelligence.co.za


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