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A-Z of branding

The A to Z of branding programme will cover all the marketing components that contribute to launching and sustaining a brand including brand research, logistics management, the brand communication mix etc.

The A to Z of branding programme will cover all the marketing components that contribute to launching and sustaining a brand. It will include brand research, logistics management, the brand communication mix, pricing, packaging, and brand and category management. Current threats and trends to brand building will be debated. Cases will be used from various industries to illustrate principles. The programme will be interactive and up to date with global thinking.

Day one:

The contexts for branding
Barriers of branding – Structure and language

Seeing your company through your clients brand
Brand hierarchies and networks of association
Types of brands and the brand portfolio concept

Designing a brand identity programme
Assessing your brand image, relevant research instruments
The role of marketing to support brand
Opening the marketing tool box

Brand contact management; a practical for integrating brand communications to maximum effect integrated marketing Communication's role to build a brand

Day two

Do's and don'ts of branding – Brand report card
Common ingredients of power brands, some of case studies

Measuring brand value, an evaluation of current methodology
Designing a brand audit and sharing of various other brand planning formats
The future of brands and branding

Internal and external brand building
Brand strategy vs. brand tactics
Launching, refreshing, relaunching and revitalising brands, when and how to do it.

Venues

Date: 07 April 2008 to 08 April 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R4500 Per Delegate
More info: 444 Jan Smuts
Bordeaux

Date: 09 June 2008 to 10 June 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R4500 Per Delegate
More info: 444 Jan Smuts
Bordeaux

Date: 04 August 2008 to 05 August 2007
Location: Vega The Brand Communications School, Johannesburg
Cost: R4500 Per Delegate
More info: 444 Jan Smuts
Bordeaux

Date: 06 October 2008 to 07 October 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R4500 Per Delegate
More info: 444 Jan Smuts
Bordeaux

Contact: Thembi Mogala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com


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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

    For more information visit www.brandmagazine.co.za










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