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Integrated and applied branding

This course covers understanding the brief, applying different strategies to different stages of the product life cycle, understanding and practicing brand development and communication through physical evidence etc.

This course is where everything comes together in the actual execution of a brief. It is a must for Vega students as only Vega students will be able to view both sides of communications: strategy and creative. Moreover, both sides – strategy and creative - will be actualised through total brand management

It is not enough that strategy and creativity be aligned; the entire signification around the brand must be aligned to the brand's values. This course aims to do exactly that: how all visual and verbal signifiers communicate the total brand experience. More importantly, the execution of brand strategy must take cognisance of the local consumer environment.

Outcomes
• Understanding the brief
• Applying different strategies to different stages of the product life cycle
• Understanding and practicing brand development and communication through physical evidence
• An overview of design methodologies and methods
• Using brainstorming and conceptualisation skills to originate ideas
• Applying the expression of a brand through all contact points possible
• Understanding local audiences
• Applying brand development by using tools provided and with local audiences in mind
• An overview of basic digital design tools

Venues

Date: 06 February 2008 to 21 May 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R8 000 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 09 July 2008 to 29 October 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R8 000 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com


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Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

    For more information visit www.brandmagazine.co.za










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